By India McCarty
Concerned about your smart TV collecting data about your watching habits? Here’s a quick fix to disable those settings on an LG TV.
“While I was trying to disable ads on the home screen, I stumbled across a setting I didn’t even know existed and instantly knew I wanted to be disabled. It’s called Live Plus,” writer Craig Donaldson wrote for Pocket-lint.
He explained that this Live Plus feature analyzes what’s displayed on your screen and offers content recommendations and advertisements based on that information.
It’s not just advertisement information — an article from Consumer Reports noted that these kinds of smart TVs can “possibly” find your location, as well as “capture voice data when you use the mic on a smart TV remote, and they can combine all the info they’ve gathered with data they collect about you from outside companies.”
Related: Your Smart TV is Watching You — Here’s How to Stop It
For users who are worried about their devices collecting and storing their data, there is a quick fix. Simply go to the Settings menu, select General, scroll down and select System, then hit Additional Settings. From there, you can toggle Live Plus off, and you’re done!
In December of 2025, Texas Attorney General Ken Paxton on Monday filed suits against Sony, Samsung, LG, Hisense and TCL Technology Group Corporation for using this data-collection technology in their TVs. The last two companies are based in China.
“When families buy a television, they don’t expect it to spy on them,” the lawsuits read. “They don’t expect their viewing habits [to be] packaged and auctioned to advertisers.”
CONSUMER ALERT: I’m warning Texans about CCP-aligned smart TVs that are spying on them.
I’d urge Texans TV shopping for Christmas to avoid purchasing a television that allows Big Tech to illegally collect your data. pic.twitter.com/nMLch2RHzK
— Attorney General Ken Paxton (@KenPaxtonTX) December 19, 2025
The software used can capture screenshots of a user’s TV display every 500 milliseconds and transmit that information back — without the user’s knowledge or content. That information is then sold, putting private and sensitive information like passwords and bank information at risk.
In a press release, Paxton said, “Companies, especially those connected to the Chinese Communist Party, have no business illegally recording Americans’ devices inside their own homes. This conduct is invasive, deceptive, and unlawful. The fundamental right to privacy will be protected in Texas because owning a television does not mean surrendering your personal information to Big Tech or foreign adversaries.”
If you’re worried about this software on your own television set, turning it off is simple, giving you peace of mind when it comes to keeping your private information safe.
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