Bill Abbott to Rebrand GAC Family to Great American Family Come August

Photo from GAC Family’s Instagram

Bill Abbott to Rebrand GAC Family to Great American Family Come August

By Movieguide® Staff

Former Hallmark Channel CEO Bill Abbott announced a rebrand of his list of family-focused programs as GAC Family becomes Great American Family.

GAC Media also announced additional changes to its other three primary outlets, which will be known as Great American Living, Great American Adventures, and Great American Community, starting next month.

Great American Adventures will be a free, ad-supported streaming channel. Great American Community is an upcoming direct-to-consumer app.

GAC Media will remain the company’s legal name, however.

“As the company expands across different media verticals, renaming our linear networks Great American Family and Great American Living better reflects our vision for each brand and firmly aligns the company under our new Great American Media umbrella,” Abbott said of the change. “Fans can expect more of the same quality, family-friendly programming they have come to love from our channels, and we look forward to rolling out the new names this summer in time for the return of our original movie premieres.”

Movieguide® previously reported on GAC Media:

Former Hallmark CEO Bill Abbott will now compete with his former company for family-friendly content with GAC Media’s newest network channels.

Fans of Hallmark may have a difficult decision ahead: stick with Hallmark or follow Abbott to GAC Family and GAC Living.

Next TV reported that GAC Media became GAC Family as of Sept. 27 and featured the tagline, “Stories Well Told.”

Abbott, who helped Hallmark grow its streaming content and become one of the most popular family-friendly channels in the market, left in Jan. 2020 after the company came under fire after a commercial featuring a gay marriage.

“At GAC, we’re focused on creating strong brands, compelling programming and a consistent family friendly viewing experience across multiple genres,” Abbott said. “The launch of GAC Family and GAC Living is the next phase in our strategy to bolster the company’s portfolio with networks that deliver on the promise of safe and entertaining storytelling that enriches lives.”