By Kayla DeKraker
Moonbug, the company behind children’s shows like COCOMELON and BLIPPI, is moving into the ad business to target parents.
“Moonbug didn’t just create hit kids’ shows — it built a trusted way for brands to reach today’s families,” the company shared. “From retail and CPG to travel and tech, partners are already working with Moonbug to make content that fits naturally into family life.”
The company’s goal is to insert products and ads into the shows that will draw the interest of parents.
“Moonbug Partner Solutions is a full-service platform designed to help brands show up for families across every screen and stage of life,” Moonbug explained. Through Candle Media, the company plans to incorporate ads, precision targeting, insights, channel management, brand studio options, production services, social media promotion, gaming experiences and audio services.
“Built on Moonbug’s blockbuster IP and trusted relationship with millions of families, this new offering combines creative strategy, production, media placement, and distribution under one roof — giving partners a streamlined way to engage parents and kids through brand-safe, story-led, and measurable campaigns,” the company continued.
Ad Exchanger explained exactly what this incorporation could look like: “All the videos (sponsored and not) are Shorts, and some come from different BLIPPI accounts, all associated with the home channel, so they could easily end up playing back-to-back-to-back in an algorithmic feed.”
For example, one short shows Blippi making ice cream using a Ninja Swirl blender.
Moonbug also partnered with the USPS through a new YouTube series titled “Mail with Mr. ZIP.”
Related: Kevin Mayer & Tom Stagg Acquire COCOMELON Production Company Moonbug in $3B Deal
“This collaboration, which includes Moonbug production services and channel management, has already garnered over 19 million views since its February launch,” Moonbug said.
Candle Media Co-CEO Kevin Mayer said of the new collaboration, “When families thrive, communities thrive. Moonbug Partner Solutions gives marketers a way to support families navigating life together with safe, smart, and compelling campaigns — engaging parents and kids with purpose, not just products.”
“Parents make urgent decisions every day — about what to feed their kids, where to travel, how to save — and yet most brands still don’t speak directly to them,” Kirsten McAuliffe, Head of Sales, Moonbug Entertainment, added. “With $2 trillion in spending power — 59% more than non-parents — families are a force, but they’re severely underserved.”
She continued, “Moonbug Partner Solutions is our way of helping brands show up for families by creating content they trust, enabling early, lasting brand relationships.”
In a world full of sponsorships and ads, Moonbug’s move isn’t surprising. Although some parents might find it slightly annoying, others may benefit and find new recommendations for useful family products.
Read Next: BLIPPI Collabs with the ‘Most Magical Place on Earth’
Questions or comments? Please write to us here.
- Content: +4Share:
- Content: +3