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Could Tik Tok’s Musical Trends Spread the Gospel?
By Movieguide® Staff
As youth flock to Tik Tok for entertainment, could the social media platform’s infamous algorithm be used for good?
According to Variety, “The scale of how TikTok is shaking up entertainment is apparent when looking at where consumers rank it against other formats. Around half of those aged between 15 and 29 ranked it as one of their top 3 most entertaining sources, with a quarter of 30-44s doing so. The need for media planners and creators to adapt and include TikTok-centric content in their strategies is clear, as to not forego access to audiences.”
This could be welcome news for Christians who want to use the platform to share the message of hope and salvation of Jesus Christ, especially through music.
Artists like Katy Nichole rose to fame through Tik Tok with her song “God of Possible (I Speak the Name of Jesus).”
When she initially shared a snippet of the song, she remembers praying, “Maybe somebody does need to hear these words, so if it’s just one person, God, that’s OK. If that’s the only person that You need to reach, that’s totally fine by me. I just want you to know, God, that I want Your will to be done in all of this.”
Within hours, her video was trending, picking up momentum unlike anything she’d posted before.
“It was cool to see that something that I had said, was touching people and God was using that. Because you know, a lot of times we put our songs out there, and we have no idea how they’re going to affect people. We don’t know if they’re going to affect people at all, we don’t know who’s gonna see it. But we still put it out there, and we were vulnerable with our music.
“But this moment for me was just like, ‘Wow, God, I can see that there’s something greater in this than even what I could have done. It’s something that You’re going to use,'” Nichole said.
Nichole’s success proves how Tik Tok’s algorithm can actually help spread the Gospel as people find and share her video.
According to Variety, “Even more critical for the music business is the role short video platforms play in music discovery. Compared with the average music listener, Gen Zs are 59% more likely to find new music via these clips, with millennials 28% more likely. TikTok plays an oversize role here given its ability for users to remix songs as well as its propensity for creating viral videos based on choreographed dances set to hit songs.”
This presents a unique opportunity for musically inclined believers to leverage the platform to their advantage. No longer do musicians need to go through a label for distribution. Instead, they can put their music straight into the ears of those they want to influence for the Kingdom.
“The cultural power it wields is a boon for those who do trend and highlights why working with social platforms is key to maximizing audience reach and revenue,” Variety reports.
When Jesus said to go and share the Gospel into all the world, it’s doubtful the disciples could imagine a world where one song — one sermon — could reach the masses in such a short amount of time.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
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