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Kraft Mac & Cheese Wants You to “Swear Like a Mother”

Kraft Mac & Cheese Wants You to “Swear Like a Mother”

Kraft is hitting a new low in a recent advertising campaign for Mothers Day called “Swear Like a Mother.”

In the ad, a Mom who identifies as a Ph.D. “swearing expert,” says that 74% of moms have admitted to swearing in front of their kids. She then offers replacement swear words for moms to use, but in practice shows that, to be an effective mother, you have to use real cuss words. Watch below (the curse words are bleeped).

https://www.youtube.com/watch?v=jV-opIMAtD4

Not too long ago, a major study and book, CURSING IN AMERICA, showed that less than 7% of Americans curse on the job and less that 12% curse in their leisure time. This conflicts with the Kraft statement thus suggesting that the Kraft study was skewed to the “have you ever.”

Movieguide® is appalled that Kraft, a brand used by many families, is encouraging mothers to model swearing to their children. Not only is this not representative of most mothers, but it also goes against our calling in the Bible to put away all “obscene” or “filthy” talk (Colossians 3:8, Ephesians 5:4).

Please voice your concern of Kraft’s offensive content by signing the petition below.

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Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.