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Mark Wahlberg’s New Partnership Serves Veterans: ‘Real Heroes’

Photo from Mark Wahlberg’s Instagram

Mark Wahlberg’s New Partnership Serves Veterans: ‘Real Heroes’

By Movieguide® Contributor  

YELLOWSTONE star Cole Hauser announced that fellow actor Mark Wahlberg has partnered with his company, Free Rein Coffee, as an investor and brand ambassador. 

Hauser said Wahlberg is a great fit as an ambassador for the brand, evidenced by his years of service to veterans. 

“Mark has shown his commitment to our mission  serving those who serve. Plus, he’s willing to put in the work day in, day out…he embodies the ‘Get Up and Get After It’ spirit,” Hauser told Fox News Digital. 

Free Rein, started in 2023, donates proceeds to the Special Operations Warrior Foundation which helps children of fallen soldiers. The proceeds also go to first responders, active-duty military, nurses and teachers. 

Like Wahlberg, Hauser has been a long-time supporter of active military and veterans. He is on the board of SOWF, and Wahlberg and he also work with Tunnels to Towers, an organization that helps fight veteran homelessness. 

“It’s important to support our troops and those who serve our communities, uplifting them in any way we can,” Hauser said. 

“It’s always about giving back, you know, those are the real heroes,” Wahlberg said. 

“It’s a great product,” the 53-year-old added. “I drink coffee every morning. It’s how I start my day and get fueled up, but you know, just supporting those guys. They created something amazing.”  

Meanwhile, Hauser hinted at some new things in the works for his company. 

“We’re working really hard to get our coffee where it’s easy to find and buy and developing some new products that we are excited about,” he said. 

Hauser was recently named an Honorary Police Officer of the Fort Worth Police Department “as a small token for his respect and support for the men & women in blue who serve our community and our military members and veterans,” according to Fort Worth Magazine. 

The 49-year-old entrepreneur posted on social media about the ceremony. 

“Today I had the honor of being named an honorary member of the FWPD. I went with the Free Rein Coffee team to say thanks and drop off some American Dirt [one of Free Rein’s coffee selections] but they surprised me with this great crowd and touching ceremony,” he wrote. 

In addition to his philanthropic pursuits, Wahlberg, teams up with Mel Gibson in the thriller FLIGHT RISK coming out Oct. 18. Wahlberg plays a pilot who is revealed to be a hit man ordered to kill a fugitive he is transporting, played by Topher Grace, before he can testify against the mob family he is involved with.  

Movieguide® previously reported on FLIGHT RISK: 

Mel Gibson announced his return to the director’s seat in new film FLIGHT RISK, he also announced the addition of Mark Wahlberg.   

Gibson last directed HACKSAW RIDGE and appeared in FATHER STU with Mark Wahlberg. 

Both HACKSAW RIDGE and FATHER STU were nominated for a Movieguide® award.   

Joe Drake, Lionsgate Movie chairman told Deadline, “We love the undeniable electric pairing of Mel Gibson and Mark Wahlberg. These world-class talents combining for this dynamic, character-driven film will make Flight Risk one of the most suspense-filled, must-see events of the year.” 


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