New Study: 78 Percent of Households Subscribe to a Streaming Service

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New Study: 78 Percent of Households Subscribe to a Streaming Service

By Allyson Vannatta, Senior Writer

A new study found that households across the country are stacking up subscriptions to streaming services.

In their 14th Annual streaming study, Leichtman Research Group found that 78 percent of all households in the U.S. have a subscription to Netflix, Amazon Prime Video, or Hulu.

The percentage continues to grow as years pass.

In 2018, 69 percent of people subscribed to a streaming service, while in 2015 the figure was only 52 percent.

The study also found that 55 percent of households have more than one of the streaming services mentioned above. That’s an increase from 43 percent in 2018 and 20 percent in 2015.

Other related findings that the group reported are that 55 percent of people ages 18-44 use a streaming service daily.

When including 12 other streaming services with the ones mentioned above, 82 percent of households have at least one services, while 49 percent have three or more.

Related: Study: Pastors Concerned About Younger Generation’s Growing Screen Time

Statistics about how streaming services are used are as follows:

55 percent of adults watch these services from “non-TV devices,” which includes mobile phones, computers, tablets, and eReaders.

44 percent of adults watch a streaming service on their mobile phone daily, an increase from 35 percent in 2018 and 20 percent in 2015.

To sum up the data, Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. said:

“Nearly four-fifths of U.S. households now have a top SVOD service, and 40% of all adults stream an SVOD service daily, including over half of all ages 18-44. The adoption and use of these established SVOD services along with newer direct-to-consumer streaming video options have increased over the past year, spurred more recently by the impact of the coronavirus pandemic.”

The data was collected from a survey of about 1,990 households across the U.S.

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