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Rio Flies to Super Bowl Sunday

On Super Bowl Sunday this weekend, a 30-second spot for 20th Century Fox’s upcoming animated movie, RIO, will contain hidden code that unlocks details to a special level in Rovio’s hit game, Angry Birds, as well as a chance to win a trip to the movie’s premier in Rio de Janeiro.

RIO is a 3-D comedy-adventure about a domesticated, flightless Macaw named Blu who leaves his comfortable lifestyle to head to Rio de Janeiro with his owner to obtain Blu’s female counterpart, Jewel. Soon after their arrival, Blu and Jewel are kidnapped by animal smugglers. Thanks to Jewel’s street smarts and a gaggle of wise-cracking city birds, Blu escapes, but only to face his fears of flying, thwart the kidnappers, and try to make it back to his beloved owner and best friend, Linda.

Super Bowl viewers in the U.S. who watch the new commercial are encouraged to find the frame with the embedded code that will guide them to the Angry Birds level, which in turn takes participants to a RIO sweepstakes.

The RIO premier takes place March 22, the same day Fox and Rovio will launch the much anticipated “Angry Birds Rio” application. After the Super Bowl, this spot will be available across the web, including youtube.com/officialriomovie.

The movie hits theaters April 15.

– Source: 20th Century Fox, 02/01/11.

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4000+ Faith Based Articles and Movie Reviews – Will you Support Us?

Our small team works tirelessly to provide resources to protect families from harmful media, reviewing 415 movies/shows and writing 3,626 uplifting articles this year. We believe that the gospel can transform entertainment. That’s why we emphasize positive and faith-filled articles and entertainment news, and release hundreds of Christian movie reviews to the public, for free. No paywalls, just trusted, biblically sound content to bless you and your family. Online, Movieguide is the closest thing to a biblical entertainment expert at your fingertips. As a reader-funded operation, we welcome any and all contributions – so if you can, please give something. It won’t take more than 52 seconds (we timed it for you). Thank you.

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