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Summer Season Ticket Sales Underwhelm Hollywood – So Far

Memorial Day weekend is known for a few things, among them: the color white, BBQ, watermelon, sunshine, and high movie ticket sales. However, this past Memorial Day holiday weekend left many disappointed, with sales not only 14% down from last year’s holiday, but also recording the lowest Memorial Day revenue since 2001.

Despite many exciting new movies being recently released, including PRINCE OF PERSIA, ROBIN HOOD, IRON MAN 2, and SHREK FOREVER AFTER, the weekend was an overall downer with every movie underperforming. In addition, inflated prices of 3-D tickets actually helped sales; overall attendance was only 24.2 million, the lowest since 1993.

Despite the current economic downturn, the holiday ticket decline is still a surprise. The first quarter of this year’s sales was up 9% over last year’s, and the summer season still have a possibility to turn around with June expecting to release MARMADUKE, THE KARATE KID, THE A-TEAM, TOY STORY 3, and TWILIGHT SAGA: ECLIPSE.

The good news is that relatively family-friendly movies like HOW TO TRAIN YOUR DRAGON, ALICE IN WONDERLAND and SHREK FOREVER AFTER are leading the box office.

In a hopeful tone regarding the summer season, Disney’s Chuck Viane chided, “I get that it was a little slow this past weekend,” while expressing the belief that, once children get out of school in early June, better days will follow.

“We’re looking two weeks down the road when we launch TOY STORY 3,” he added, “and it’s got all seven days of the week to play. That’s the arena that’s going to balance out the rest of the summer.”

Are these hopeful words anything more than hopeful words and lofty dreams of an economic goldmine in ticket sales that could still happen this summer? Only time will tell.

– Source: The Wrap, 06/01/10.

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.