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TikTok Introduces New Feature to Identify AI-Generated Content

Photo from Eyestetix Studio via Unsplash

TikTok Introduces New Feature to Identify AI-Generated Content

By Movieguide® Contributor 

TikTok is introducing a new feature that will identify AI-generated content. Its goal is to fight misleading and fake information.

In a statement, the company said, “AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated. Labeling helps make that context clear—which is why we label AIGC made with TikTok AI effects and have required creators to label realistic AIGC for over a year.” 

TikTok isn’t the first social media platform to label AI content. Meta recently announced updates to its AI detection.

“We will keep this content on our platforms so we can add informational labels and context, unless the content otherwise violates our policies… We plan to start labeling organic AI-generated content in May 2024, and we’ll stop removing content solely on the basis of our manipulated video policy in July,” the social media giant announced. 

AI use and creation have become increasingly prevalent on the internet. 

Movieguide® reported:

A 2022 survey from Pew Research found that “a larger share of Americans say they are ‘more concerned than excited’ by the increased use of AI in daily life than say the opposite.” However, despite limited enthusiasm for the tech a few years ago, Barna Group and Gloo found that “31 percent of U.S. adults say they use AI weekly or daily. Millennials have become especially frequent adopters, with 43 percent of them using AI at least weekly. 

Last October, President Biden signed an order that required all AI content to be watermarked.

“He was as impressed and alarmed as anyone,” Deputy White House Chief of Staff Bruce Reed said in an interview. “He saw fake AI images of himself, of his dog. He saw how it can make bad poetry. And he’s seen and heard the incredible and terrifying technology of voice cloning, which can take three seconds of your voice and turn it into an entire fake conversation.” 


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