Why Candace Cameron Bure Loves Hallmark Christmas Movies
By Jessilyn Lancaster, Managing Editor
Actress Candace Cameron Bure says she “absolutely loves” being associated with the Hallmark Christmas movies.
“I’ve had a long-standing relationship with Hallmark Channel for 12 years,” Bure told The Day. “Being intentional with my career and my choices, their branding has always lined up with what I want to represent and with the type of programming that I do, which is all family-friendly entertainment. And so I love that.”
Bure, a devout Christian, is also known for her roles in FULL HOUSE and its reboot, FULLER HOUSE.
“I have fans who are 6 years old who recognize me as D.J. Tanner, whether it’s from the original show or the new show on Netflix. And then I have 60-year-old fans that love me on Hallmark Channel,” Bure said. “I couldn’t be more thrilled. I love being associated with Christmas — it’s my favorite holiday of the year.”
Bure’s Hallmark movie CHRISTMAS TOWN — which contains specific references to the Gospel and the birth of Jesus, as well as positive pro-life messages — was nominated for a Movieguide® Award in January.
Bure remains devoted to her Christian values in a challenging industry.
“The thing to me that was most surprising is that over the years I’ve been embraced as a woman of faith in the entertainment industry,” Bure told The Day. “I didn’t set out to do that and I didn’t expect that to happen. I’m very happy that I’ve been able to navigate both being very open about my faith and … still have all of these different jobs in the entertainment industry and be able to incorporate some of that into them — not all of them, because that’s also not my goal. I’ve never been someone who makes only Christian content or faith-based content.”