PLANET OF THE APPS: Episode One

"SHARK TANK Meets THE VOICE Meets Apple"

Quality: Content: +1 "WORTHWHILE"
NoneLightModerateHeavy
Language
Violence
Sex
Nudity

Summary:

PLANET OF THE APPS is a Reality TV show featured on Apple Music that gives mobile app developers the opportunity to pitch their ideas to celebrity entrepreneurs and investors. The first episode of PLANET OF THE APPS starts off sluggish, but eventually picks up the pace and becomes entertaining, with a strong positive pro-capitalist message promoting the free market, but some light objectionable content warrants caution, especially for younger children.

Review:

PLANET OF THE APPS is the first TV show for Apple’s new subscription music and video service, Apple Music. In the vein of SHARK TANK, mobile app developers are given 60 seconds to give their “elevator pitch” to entrepreneur advisors. The advisors are author, speaker and digital marketing expert Gary Vaynerchuk, Actress Jessica Alba, who co-founded The Honest Company, valued at $1.7 billion, actress and lifestyle entrepreneur Gwyneth Paltrow, and the Rapper and tech businessman, will.i.am.

The first episode of PLANET OF THE APPS features many app developers pitching various ideas ranging from three young men who want to change the online dating world to two friends created an app to help protect people from crime. If one of the four entrepreneur advisors are interested, they will work with the individual or team for six weeks to hone their business model to pitch to four venture capitalists looking to invest money.

The first episode of PLANET OF THE APPS tries really hard to fuse THE VOICE and SHARK TANK. It struggles at the beginning to find its footing and build suspense, but by the middle, becomes quite entertaining. Hardball entrepreneur Gary Vaynerchuk especially keeps the suspense up with his no-nonsense attitude toward contestants.

Like SHARK TANK, there’s good business lessons to be learned in PLANET OF THE APPS, which makes it entertaining and educational. It promotes the free market and entrepreneurship, and in the first episode, features a family-centric Air Force veteran trying to start a business. Apple also takes advantage of the show’s premise and makes the featured apps available on the Apple App Store.

PLANET OF THE APPS is fairly clean, but there are a few light profanities, a light obscenity, a brief reference to sexual assault and a mention of “hooking up.” So, MOVIEGUIDE® advises caution for younger children.

 

Content: (BBB, CapCapCap, PP, L, M) Very strong moral, capitalistic worldview promoting themes of entrepreneurship, free market ideas, hard work, creativity, and ingenuity, and a contestant is an Air Force veteran; one light obscenity (he**) and three light profanities; no violence, but brief mention of assault and muggings in a general sense; no sex, but a reference to hooking up; no nudity; no drinking; no smoking or drugs; and, man uses the phrase “I swear on my children’s lives.”

In Brief:

PLANET OF THE APPS is the first TV show for Apple’s new subscription music and video service Apple Music. In the vein of SHARK TANK, mobile app developers are given 60 seconds to give their “elevator pitch” to celebrity entrepreneur advisors. The advisors are author, speaker and digital marketing expert Gary Vaynerchuk, actress Jessica Alba who co-founded The Honest Company, valued at $1.7 billion, actress and lifestyle entrepreneur Gwyneth Paltrow, and Rapper and tech businessman, will.i.am (“will-i-am”).

The first episode of PLANET OF THE APPS tries hard to fuse NBC’s popular THE VOICE program with ABC’s SHARK TANK. It struggles at the beginning to find its footing and build suspense, but by the middle, becomes quite entertaining. Even better, it strongly promotes the free market and entrepreneurship, and features a family centric Air Force veteran trying to start a business. Apple also takes advantage of the show’s premise by making the featured apps available on Apple’s App Store. PLANET OF THE APPS is fairly clean, but there is brief but light foul language and some innuendoes. So, MOVIEGUIDE® advises caution for younger children.