Netflix Launches New ‘Mystery Box’ Feature To Recommend Surprise Content For Children
By Movieguide® Staff
To compete with Disney+ and other streaming competition, Netflix hopes that their new “Mystery Box” recommendation will provide more content for children on their platform.
The “Mystery Box” will suggest a TV show or movie they have yet to view.
“We hope that kids will love the surprise and delight of revealing the next show or film recommended for them,” TJ Marston, Netflix’s director of product innovation for kids and family, wrote in a recent blog post.
The motive is apparent: more time spent on the app equals better viewership and revenue for Netflix.
To receive the “Mystery Box,” users must sign into the account as a Kids Profile.
While Netflix is transparent about the new feature’s purpose, parents should be aware that not all children’s content on Netflix is appropriate.
Movieguide® previously reported:
In the past, Netflix’s children’s content contained objectionable content. Movieguide® previously reported on MAYA AND THE THREE:
Just because it’s rated Y-7, as in for children seven years old and older, does not mean Netflix’s MAYA AND THE THREE is acceptable viewing for your family.
First and foremost, all of the characters practice polytheism, which is the belief in multiple gods.
There is also a plethora of violence in this show and death is referred to after every battle, of which there are multiple in every episode… In addition to violence, there is also the beliefs in folklore, magic, and witches. The Meca believe all too deeply in folklore and that such past stories control our present and future.
For these reasons, Movieguide® advises against anyone under the age of 13 watching MAYA AND THE THREE, and extreme caution for older teenagers and adults.
Movieguide® also reported on Netflix’s increased interest in children’s programming:
Co-CEO for Netflix, Reed Hastings, said that the streaming services champion wants to target family-friendly programming content to compete with and surpass their competition.
“We want to beat Disney in family animation,” Hastings said.
Although Netflix releases hundreds of titles on a global scale each year, Hastings aims to take control of the animated movie market he says is led by Disney.
Hastings confessed that it might be some time before Netflix defeats Disney in this avenue: “That’s going to take a while. I mean, they are really good at it.”
The possible installation of more moral content to Netflix could mean more viewership.
Movieguide previously reported: “Netflix’s top 10 list reveals that family-friendly movies are consistently the most “viral” products on the streaming site, according to a new point system developed by Travis Bean for Forbes.”
Despite the company’s insistence on creating shows and movies for mature audiences, many of which cross an adult’s threshold for immoral content, Netflix has the opportunity to add more God-honoring content, which will broaden their audience and increase revenue.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
