Digital Evangelist Brings 1 Million People to Christ through Social Media
By Movieguide® Contributor
Digital evangelist Sean Dunn recently celebrated bringing 1 million people to Christ by reaching them where they are at—on social media.
Founder of the ministry Groundwire, Dunn expressed his gratitude to God for the ministry’s reach since 2017.
“It is actually very humbling, and I am not just being modest,” Dunn said. “When God does something so big that only He can do it, you can’t take credit for it. You are just along for the ride.”
“We are very excited to know that those who placed their trust in Jesus are going to be celebrating through eternity instead of suffering through it,” he added.
The reason for Groundwire’s success?
“Interrupting [people] on their entertainment, on their small screen, and bringing to light their need, their purpose, what’s going on inside of them, getting behind their mask, and saying hey something’s not right,” Dunn shared with CBN News.
Dunn explained that the average millennial and Gen Zer check their phones over one hundred times every day, which he sees as “an opportunity.”
“Only a small percentage of the younger generations will attend church service regularly. However, the majority will not put down their phones,” he shared. “God gave us a strategy and the messaging that captures their attention while they are staring at their phone and helps them ask the questions that we know will lead them in the right direction.”
While most social media content attempts to influence children and young people with harmful and sometimes dangerous ideas, Groundwire’s short-form content targets young people with questions like “Do I matter?” and “What is the point of life?” directing their thinking towards God.
Then, people can connect with the ministry’s digital evangelists and coaches who share the Gospel with them.
This week, Groundwire celebrated reaching 1 million people with the Gospel since 2017.
“The typical person doesn’t come online asking, ‘How can I be saved?’” Dunn explained. “They come online with an awareness that something is missing. We get to introduce them to Jesus, who is waiting to meet every need that they have.”
He added, “We lead people to a place where they realize that Jesus is the only way to experience a closeness with the Father, to know forgiveness and peace, and invite them to say ‘yes’ to His offer of salvation.”
Movieguide® previously reported on Groundwire’s ability to reach young people through social media:
With so much negative content infiltrating young minds, parents are growing rapidly concerned about what their children consume. While platforms like TikTok funnel users to antibiblical content, some Christian ministries are offering resources to reach the teens where they are.
According to Sean Dunn, the president of the Christian organization Groundwire, young people are turning to Christ.
“We’re not going after the atheists,” Dunn told Faithwire. “The media would want us to believe that everybody’s an atheist, but, truthfully, 71% of Millennials [and] Gen Z believe that God’s a real being.”
Despite the statistics, Groundwire wants to increase the number of genuine believers who have a personal relationship–not just believe that God exists.
Dunn notes that the most effective way to reach people is by entering into their world. For many in the culture today, that means meeting them in the world of entertainment.
“What we’re really good at doing is interrupting them on their entertainment — on their small screen — and bringing to light their need, their purpose,” Dunn said. “We don’t need to convince them that [God’s] real. We need to remind them that he’s relevant and he becomes relevant when he intersects [at] that point of need in their life.”
“We can’t get them to go to church, but we can’t get them to put down their phones,” Dunn added. “So, what we do is we use Hollywood-produced content.”
Groundwire reported over 116,000 professions of faith in 2020 and 192,000 in 2021.
“[We’re] humbled because you recognize this isn’t happening because of us. It’s happening in spite of us,” Dunn said. “Our job is to stay focused on Him and to follow and say, ‘God, I need you to give us wisdom every step, every day, whether we’re creating new content, whether we’re figuring out how to market … we need Your wisdom.’”
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
