Why TikTok Just Launched New In-App Mental Health Initiatives

Photo from antonbe via Unsplash

By India McCarty

TikTok is announcing some new wellness initiatives amid lawsuits and allegations that the app damages users’ mental health. 

“We’re launching new initiatives to champion well-being and enhance reliable mental health information from trusted sources on TikTok,” the app stated in a press release. “We’re launching in-app guided meditation exercises for our entire community and expanding our Mental Health Education Fund.”

TikTok shared it had recently launched a “feature test” that encouraged young users to stop using the app and engage in a “meditation experience.” According to their research, 98% of users left the meditation experience turned on. 

“We’ll also introduce Meditation in Sleep Hours to all our users, regardless of their age. For teens under age 18, it will be turned on by default,” the statement continued. “If a teen decides to use TikTok after 10pm, their For You feed will be interrupted by a guided meditation exercise, helping them wind down for the night.”

TikTok also announced it is donating $2.3 million in ad credits to 31 mental health organizations around the world as part of its Mental Health Education Fund, including the Alliance for Eating Disorders, Crisis Text Line and Peer Health Exchange. 

“In combination with training provided by TikTok, this funding will help these organizations create even more informative and engaging mental health content for audiences globally,” the company stated. 

Related: Is TikTok’s Algorithm Really as Dangerous as We Think?

These new features come as TikTok continues to battle several lawsuits claiming the app is detrimental to young people’s health. Fourteen state Attorneys General have brought suits against the company, alleging that TikTok is addictive and unsafe for young users. 

“Young people are struggling with their mental health because of addictive social media platforms like TikTok,” New York Attorney General Letitia James said in a statement. “TikTok claims that their platform is safe for young people, but that is far from true.”

Additionally, the Justice Department and Federal Trade Commission filed a civil lawsuit against TikTok, alleging it and parent company, ByteDance, collected personal information from users under the age of 13, as well as failed to properly identify and delete accounts created by children. 

“TikTok knowingly and repeatedly violated kids’ privacy, threatening the safety of millions of children across the country,” FTC Chair Lina M. Khan stated in the filing. “The FTC will continue to use the full scope of its authorities to protect children online — especially as firms deploy increasingly sophisticated digital tools to surveil kids and profit from their data.” 

These new moves from TikTok to bolster mental health organizations and promote mindfulness are a step in the right direction as the app continues to try and clean up its reputation. 

Read Next: Why 14 States Are Suing TikTok


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