- Content: 
By Michaela Gordoni
Digital media company Pocket.watch has partnered with popular YouTube stars Topper Guild, JJ & Mikey and other YouTubers to bring their content to market.
Pocket.watch is now selling content from eight well-known YouTubers. This allows creators to gain larger distribution, while streamers get the chance to deliver unique content to their viewers.
“This is a breakthrough opportunity for programmers looking to attract and engage teens and families with scaled collections of sensational, premium-ready shows,” said David B. Williams, SVP and GM Channels at Pocket. watch. He says the new creators “will further establish what we’ve seen time and again, success on YouTube translates everywhere.”
Deadline says Pocket.watch has created bridges between YouTube, traditional TV and streaming. It has helped distribute content to Hulu, Paramount, Peacock and Amazon Kids+.
Related: What Parents Need to Know as Kids Programming Label Pocket.watch Expands
“These creators aren’t just chart-toppers, they’ve built incredibly popular libraries of premium content on YouTube and they’re defining next-gen entertainment,” said Chase Landau, SVP of Creator Partnerships at pocket.watch. “We’re helping them expand their fan bases to a whole new set of platforms beyond YouTube.”
Net Influencer says Pocket.watch’s creator network includes over 50 creator brands with over a combined 1.3 billion YouTube subscribers with 890 billion lifetime views.
“We leverage these massive audiences to drive value for creators on other platforms, from original series and specials starring creators that are distributed on 45 platforms in over 80 countries, to branded mobile games with 50 million downloads, and licensed consumer products that have driven over $1 billion in retail,” said Landau.
He explained about the process, which helps creators transform their content for TV.
“In addition to having creators star in new original series, specials, and movies, we also transform their YouTube catalog into TV-ready formats — curating and theming collections, enhancing it with animation, interstitials, and structuring it into 22-minute episodes,” he said. “We often test these on our own network channels to gather insights before launching them on major streaming platforms.”
Williams explained why the company focuses on YouTube channels instead of other formats.
“The best creators on YouTube know their analytics cold: where someone drops off, what pulls them in, which formats hold,” Williams said. “YouTube is the biggest focus group in the world, and it’s running 24 hours a day. Brands that learn to read those signals have an enormous advantage.”
It looks like Pocket.watch has tapped into a unique role in the streaming space with little competition to challenge it — a very advantageous place to be.
Read Next: How Did This Toy Reviewing YouTuber End Up with a Movie?
Questions or comments? Please write to us here.
