By India McCarty
AMC Theatres slashes ticket prices by 50% in a bid to get audiences to the movies this summer.
“Following the overwhelmingly positive guest response to our announcement of 50% Off Wednesdays ticket pricing, two things became clear,” Chairman and CEO of AMC Adam Aron said in a statement posted to the theater chain’s website. “First, our Discount Tuesdays program will benefit from clear, concise messaging that resonates with value-seeking moviegoers. So, we are changing our Tuesday prices and our Tuesday consumer communications such that Tuesdays and Wednesdays will both feature the same 50% Off pricing offer.”
AMC previously offered half-price tickets on Wednesdays for AMC Stubs members. This new 50% plan will also only be available to Stubs members.
This new plan “replaces AMC’s prior discount Tuesday deal, which offered $5 tickets for Stubs members,” per Variety.
“Second,” Aron continued, “Those moviegoers are also seeking value on concessions…there is an opportunity to add incremental snack purchase revenues for AMC on Tuesdays and Wednesdays by our featuring on these two days a new 50% Off pricing deal on our Small Popcorn & Drink Combo as well.”
Related: Why AMC Plans to Cut Ticket Prices in Half This Summer
“Whether it is through our highly successful A-List subscription program, discounted Matinee pricing, or our new ‘50% Off Tuesdays and Wednesdays’ pricing program, AMC continues to offer bargain opportunities for those moviegoers who want to avail themselves of really superb deals,” he concluded.
For those hoping to get in on the deals, don’t worry about subscription fees — the lowest tier of the Stubs program is free to join.
These slashed ticket prices come after a long struggle to stabilize AMC’s finances amid setbacks like the COVID-19 lockdowns and the SAG-AFTRA and WGA strikes.
“We’re still here,” Aron said in a 2024 interview with Variety. “When you think about what we’ve been through the past four years, it’s kind of a miracle. It could have gone kaplooey 10 times, but it didn’t. And good for us. We’re almost finally through it.”
He continued, “We’re aware of our current circumstances. Believe me. But it’s not going to stay that way. It’s the first time in four years that I’ve been able to look ahead and say with some confidence that it’s not going to be atrocious.”
Theaters are still struggling to get back to pre-pandemic audience numbers, but with AMC’s out-of-the-box thinking, it looks like the chain might be on their way to booming ticket sales.
Read Next: Why AMC Movies Will Actually Start 30 Minutes After Their Showtime
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