AMC Theatres Turns Up The Heat With New Retail Popcorn Plan for 2022
By Movieguide® Staff
AMC Theatres announced that they would tackle the retail popcorn business starting 2022.
After the COVID-19 pandemic closed theaters in 2020 and restricted audience members in 2021, AMC and other exhibitors brainstormed how to recover after the steep loss in revenue.
With the rising popularity in streaming, AMC will launch their new popcorn line, “AMC Theatres Perfectly Popcorn,” to be sold at their theaters country-wide.
“Needless to say, AMC knows popcorn ever so well,” AMC CEO Adam Aron said. “On our busiest days, AMC Theatres currently pops in the range of 50 tons of popcorn per day. But the popularity of popcorn extends well beyond the doors of our movie theaters.”
The Hollywood Reporter notes:
AMC plans to launch five such sites in the first half of 2022. These initial locations won’t be in a mall with an AMC cinema. Roughly 15 locations are expected to be in operation by the end of 2022.
Significantly more outlets are planned for 2023 and beyond, says AMC. The menu will consist of traditional and gourmet-flavored popcorn, candy and other movie theatre treats, Coca-Cola Freestyle options and bottled water. All popcorn will be freshly made on site.
AMC also plans to make the concession, which will be freshly popped in nearby theaters, available in the home via food delivery services.
And later next year, AMC plans to sell a microwaveable version of its popcorn in supermarkets and convenience stores around the country.