The other two movies are WHEN CHRISTMAS WAS YOUNG, about a music manager who falls in love with a singer-songwriter, and MUST LOVE CHRISTMAS, about a romance novelist caught in a love triangle.
Singer Sheryl Crow will executive produce WHEN CHRISTMAS WAS YOUNG, as well as write the title song.
These upcoming movies are part of the network’s efforts to focus on original holiday movies. Last year, they released CHRISTMAS TAKES FLIGHT and A CHRISTMAS PROPOSAL. It looks like CBS is working to compete with GAC Family’s holiday content.
Movieguide® previously reported on GAC’s thoughts on competing networks:
For years, Hallmark reigned as the top channel for family-friendly holiday movies under the leadership of Bill Abbott. A new focus on streaming during the pandemic has resulted in Netflix adding more holiday originals like JINGLE JANGLE and KLAUS.
However, Abbott left Hallmark and bought out the Great American Country Channel — now GAC Family — to create wholesome Christmas movies for the family. GAC Family is new to the race and seeks to offer families family-friendly content and faith-based programming.
“Not all Christmas movies are created equal, and at GAC we have the leadership team and the talent in place here who were instrumental in building the largest franchise in the holiday genre,” a GAC spokesperson told Vulture.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.