The Huffington Post reports that, according to a survey by the cg42 consulting firm, 73 percent of consumers consider Cable TV companies to be “predatory in their practices and take advantage of consumers lack of choice.”
The survey also found that 53 percent of cable subscribers would leave their cable company if given a choice.
Finally, 72 percent worry that “the larger cable companies become, the worse off consumers are.”
In related news, the American Consumer Satisfaction Index released the results of a major survey that found Comcast and Time Warner Cable sinking to the bottom of the list of customer satisfaction among companies in the communications industries.
Claes Fornell, ACSI Chairman and founder said, “Over-the-top video services, like Netflix and Hulu, threaten subscription TV providers and also put pressure on ISP network infrastructure. Customers question the value proposition of both, as consumers pay for more than they need in terms of subscription TV and get less than they want in terms of Internet speeds and reliability.”
Constantly increasing cable fees for bundled programming are a major cash cow of the entertainment industry, but many consumers, especially younger ones, desire more flexibility. Also, the Cable TV industry apparently dreads offering lower prices for smaller bundles. It apparently prospers from forcing Grandma to pay for ESPN whether she likes sports or not.
The result of these trends is that Netflix, Hulu and other Internet-based entertainment providers are beginning to cause declines in cable television services.
– Sources: Huffington Post, 06/06/14, and the American Consumer Satisfaction Index, 05/20/14.
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