Here’s the Next Toy Getting Its Big Screen Debut
By Movieguide® Contributor
Another toy-based film is on its way! This time, the film will feature Mattel’s classic Matchbox toy car line.
“Plot details are being kept under the hood,” The Hollywood Reporter said. “The screenplay is by David Coggeshall, who wrote action comedy THE FAMILY PLAN, and Jonathan Tropper, the author and scribe who wrote the Ryan Reynolds action-adventure feature THE ADAM PROJECT.”
Sam Richardson and John Cena will star in the film.
“Very excited 🚗🏎️🚙 #Matchbox,” Richardson posted on Instagram.
The toys made their debut in 1953. Jack Odell created the cars when he was told by his daughter’s school that she could only bring toys small enough to fit in a “matchbox.” The brand was later acquired by Mattel in 1997.
The live-action Apple Original will be directed by EXTRACTION director Sam Hargrove. For it to succeed, MATCHBOX should rely on its family-friendly roots, and Mattel should avoid the excessively graphic violence and language that marred Hargrove’s EXTRACTION.
Time and time again, family-friendly movies thrive, while films that rely on excessive content struggle.
Last year, “…the four movies with very strong, extreme and/or graphic violence in the Top 25 made the least amount of money, when it comes to depicted media violence, averaging only $187.33 million in the United States and Canada in 2023,” Movieguide® said. “Movies with only light or mild violence averaged a whopping $274.26 million among the Top 25, while movies with strong action violence or strong slapstick violence averaged $198.48 million.”
“Clearly, no matter how you slice it, movies fitting Movieguide®’s high Christian, moral, biblical, theological, spiritual, production, aesthetic, and entertainment principles, values and standards do much better or significantly better with moviegoers than those movies consistently violating those principles, values and standards,” Movieguide®’s Report to the Entertainment Industry explained.
READ MORE: HOW BIBLICAL, MORALLY UPLIFTING CONTENT SUCCEEDS IN HOLLYWOOD
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