How Michael W. Smith and Kevin Jonas Sr. Will Bring Worship Music to Mainstream Media
By Katherine Harrington, Contributing Writer
Kevin Jonas Sr. and Michael W. Smith are teaming up to bring worship music to mainstream media at Liberty University in Lynchburg, Virginia.
Kevin Jonas, father of musicians Kevin, Joe and Nick Jonas, hopes to “Publish records and introduce [Liberty students’] talent to the world.”
Jonas and Smith will be joining Liberty University Music Division as faculty members this fall.
Recording artist Al Denson recruited Jonas and Smith for the University.
“These artists remember how hard it was starting out, working years and years to have the opportunity to record on a major label,” Denson said.
Liberty is one of the largest Christian universities in America, with 75,756 students. Their music department has 980 students, according to Vernon M.Whaley, dean of the School of Music.
“You may want to stick around for another couple years, because next year, I’m going to be hanging out on campus; Liberty and I have some big news on taking music to a whole other level,” Smith said.
GRAMMY and Dove award-winner Smith will open his auditorium on the Liberty campus August 1.
“Forever until the world ends, music is the most powerful language there is,” Smith said. “It can transform your life on every level, not just the spiritual. It can help people reconnect with why they’re here.”
Joint forces Smith and Jonas aim to promote the music coming out of their label through their networking connections.
Worship music is quickly rising in popularity across all genres.
These seasoned musicians’ fresh perspective will bring God glorifying music into the world. This applies beyond contemporary Christian music stations, but oftentimes, mainstream music will have some lyrics that honor the Lord.
Christian media production brings quality across all genres, not just Christian music. This allows Christ to permeate different business sectors and impact people who may not be jamming out to Hillsong and Bethel Music.