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Kid Rock Donates $100K to Aid Small Businesses in Wake of Government Lockdowns

Photo from Kid Rock’s Instagram

Kid Rock Donates $100K to Aid Small Businesses in Wake of Government Lockdowns

By Movieguide® Staff

Singer-songwriter Kid Rock decided to back a campaign to raise money for small businesses, bars and restaurants across America affected by COVID-19 related lockdowns.

“This is the America I love,” Kid Rock tweeted, speaking about the importance of people working together to keep small businesses afloat.

The 49-year-old rocker donated $100,000 to the Barstool Sports’ Barstool Fund, the financial relief program that sports journalist Dave Portnoy started. Rock’s donation added to the already impressive $17 million that Portnoy’s campaign has raised.

“I only post this in hopes others as blessed as me may be moved to help out,” Kid Rock said via Twitter.

Portnoy started the Barstool Fund to assist those most affected by shutdowns.

“How do we expect these people to survive?” Portnoy said. “How are restaurants going to survive? Nobody in the government seems to care. Or, at least, no one is acting like they care.”

Portnoy added: “Hopefully, we can save as many small businesses as humanly possible.”

For a business to qualify for aid from the campaign, companies must maintain an active payroll. The money also must be used to keep the designated establishment operating, despite lockdowns and restrictions.

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.