By Movieguide® Staff
A new study has found that six in 10 Americans engage with Christian media at least once a week.
“More than 60% of American adults report consuming Christian media in some form, whether through television, radio, podcasts, news websites, social media, or YouTube,” the study, conducted by the National Religious Broadcasters in partnership with the Barna Group, explained.
They added, “This is not an occasional interaction — among these users, half engage with Christian content at least once per week.”
“What’s more, twenty-eight percent of Christian media users are ‘heavy’ users (16% of all respondents),” the study explained. “These heavy users consume Christian media across an average of more than six platforms on a weekly basis and more than two different platforms every day.”
Related: Is Faith-Based Content Taking Over Hollywood?
Mainstream media mistrust is surging and so is Christian media consumption.
Read @NRBCEO‘s latest on the NRB-Barna “State of Christian Media” study for @DailyCaller: https://t.co/W56I3uIVPc pic.twitter.com/YPdIal8Gy4
— NRB (@NRBAssociation) August 28, 2025
Troy Miller, president of the NRB, told The Christian Post, “To be honest, that number nearly caught us off guard. That was much, much higher than we thought it would be.”
“If you drill down further, within the Christian community — those who recognize that the Bible is the authority, who attend church on a regular basis, who read their Bible on a regular basis — their involvement with Christian media is [much greater],” he continued. “They listen to Christian media almost on a daily basis.”
This rise in Americans’ engagement with Christian media is reflected in what many are seeing in Hollywood. Shows like THE CHOSEN and HOUSE OF DAVID are enjoying massive success on streaming platforms, leading many studios to add more faith-based content to their line-ups.
Meanwhile, companies like Great American Media enjoy more success than ever. Just three years after its launch, the network announced in 2024 that they saw double-digit growth in the percentages of their viewership numbers.
“As shown by recent events, the country is seeking a return to normalcy, and our brand’s relentless focus on content that affirms faith, family and country has resonated in a big way,” President and CEO Bill Abbott told The Christian Post.
He continued, “We have received an enormous number of comments from viewers that our content brings joy to their home, comfort during challenging times, and a space for their families to watch without controversy. These types of messages are very fulfilling and reaffirm our mission to be uplifting and inspirational.”
NRB’s study findings are just another reminder that Americans want faith-based, family-friendly content. The recent influx of this kind of content shows that Hollywood is listening.
Read Next: ‘Believers Are Everywhere’: Roma Downey on Success of Faith-Based Content
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