According to a handful of recent surveys, Gen Z is turning its back on major social media platforms like TikTok and Instagram.
A Fall 2021 survey conducted by investment bank Piper Sandler revealed that only 22% of those surveyed—between the ages of 7 and 22—named Instagram their favorite app.
In Spring 2020, that same number was up at 31%.
“When you delete it you realize you don’t need it,” 20-year-old Gabriella Steinerman told The New York Post of her motivation to stop using TikTok and Instagram in 2019.
“When I was posting I wanted the best photo that I took and the best angle and I had 20 different photos of the same thing. I was comparing myself to myself, it’s not a fun game,” Steinerman added. “I would say it’s an obsessive behavior and it is toxic, but it’s also sneaky in that when you do it, it seems so normal.”
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