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NASCAR Secures 7-Year Media Deal to Increase Audience Reach

Photo by Frank Albrecht via Unsplash

NASCAR Secures 7-Year Media Deal to Increase Audience Reach

By Movieguide® Contributor

NASCAR has partnered with Amazon and Warner Bros. Discovery to reach a wider range of fans with its racing content.

“We are super excited about what 2025 is going to bring us because of the distribution that we now have across air, which is a combination of, obviously, broadcast, cable and streaming,” NASCAR president Steve Phelps said. “We want to meet race fans where they are…We think this group does exactly that for us.”

Through this deal, NASCAR will keep distribution rights through current partners Fox Sports and NBC while adding Amazon and Warner Bros. Discovery. Races will come to the new partners after the current deal expires at the end of 2024.

“NASCAR is the most popular motorsport in the country, and we can’t wait to deliver Cup Series racing to Prime members in the U.S. for the first time,” said Jay Marine, vice president and global head of sports at Prime Video. “We are excited to find ways to get NASCAR fans closer to the racing than ever before, and we are proud to contribute to the growth of the sport in the years ahead.”

Race fans will have a smattering of places to watch races throughout the season. The Cup Series will begin on Fox, where the first 14 races, including the Daytona 500, will air annually. The Cup Series will then pass to Amazon for the next five races where it will stream on Prime Video. This will mark the first time a NASCAR top series race will be exclusively streamed.

From there, Warner Bros. Discovery will take over, airing the next five races on TNT with a simulcast on Max. NBC Sports will finish the season, airing the final 14 races.

The deal also provides Amazon and Warner Bros. Discovery with the rights for practice and qualifying sessions, which they will hold exclusively for half of the season. Prime Video will take the first half of the season, while Warner Bros. Discovery will hold the rights to the second half.

Fox Sports will maintain the rights for practice and qualifying sessions for the exhibition Busch Light Clash, the Daytona 500 and the NASCAR All-Star Race.

NASCAR also announced earlier this year that the entire season of its second-tier Xfinity series will begin airing on the CW starting in 2025 through 2031.

Movieguide® previously reported on NASCAR:

NASCAR driver Justin Allgaier started his career in racing as a 5-year-old and never looked back.

“I don’t remember life without racing,” Allgaier told CBN. “I remember some of the earliest days going to the racetrack as a really young child and just remembering the feeling of what that was like. I have a buddy. We’d introduce ourselves and we’d make jokes about ‘one of these days we’re gonna be there, we’re going to be doing that.’”

At just 12 years old, Allgaier became a five-time quarter-midget champion. However, Allgaier’s dreams of becoming a NASCAR driver was second to his devotion to God.

“Even though we traveled a lot and even though we were gone a lot, you know, Sunday morning we did everything we could. If we had to drive all night, we drove all night. And Sunday morning, we were sitting there in church,” he recalled.

By 20, Allgaier raced full time in NASCAR’s minor league ARCA racing series.

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