NBCUniversal Announces Almost 50, Ad-Supported Streaming Channels
By Movieguide® Contributor
NBCUniversal unveiled its plan to offer more free, ad-supported television (FAST) this month.
Variety reported:
In July, the company said, it will launch the new portfolio of FAST linear channels, with content from across the NBCU Television & Streaming and the NBCUniversal Global Distribution library, on Amazon Freevee and Xumo Play (the streaming platform operated as a joint venture between Comcast and Charter).
Some of the upcoming available series include: KEEPING UP WITH THE KARDASHIANS, THE REAL HOUSEWIVES, SATURDAY NIGHT LIVE, AND TOP CHEF.
There will also be Spanish language options including, LO MEJOR DE TELEMUNDO, TELEMUNDO AL DIA, and HISTORIAS DE AMOR.
Xumo and Amazon Freevee have partnered with NBCU to stream their content. The content will first become available on Freevee.
Deadline reported:
When the company debuted flagship subscription service Peacock in 2020, FAST was a key component of it, differentiating the platform from other new SVOD players like HBO Max (now Max), Disney+ and Apple TV+. The FAST sector has grown dramatically in the years since, becoming a multi-billion-dollar segment of the overall TV business and providing some offsetting positives in a world of advertising and viewer declines in traditional pay-TV. While smart-TV makers like Samsung and streaming providers like Roku have been making moves in FAST, content owners see it as a new arena to make money on their catalogs in a landscape of diminishing syndication and carriage revenue.
The FAST model of television becomes more appealing for viewers looking for free entertainment—especially as streamers like Netflix and Disney continue to raise subscription prices. With FAST’s model, Viewers pay for the content in the form of watching ads throughout the shows.
President and Chief Revenue Officer of NBCUniversal Global Distribution, Belinda Menendez, claimed that they will “fulfill the appetite of every viewer.”
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