Netflix Announces Plans For ‘Immersive’ Line Of Physical Stores
By Movieguide® Contributor
Netflix recently announced plans to open physical stores where fans can immerse themselves in the worlds of shows like STRANGER THINGS, SQUID GAMES and other Netflix properties.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” Josh Simon, Netflix’s vice president of consumer products, told Bloomberg.
The line of pop-up shops, called “Netflix House,” will offer fans products based on popular shows and movies, themed food and interactive experiences, like a SQUID GAMES obstacle course.
IGN reported Netflix “will open the first two Netflix House locations in the U.S. in 2025, and then expand the stores globally thereafter.”
Netflix has offered pop-up experiences like this before, from the popular BRIDGERTON balls to a traveling STRANGER THINGS exhibit and store that hit cities like New York, L.A., Dallas and Miami.
The streaming service also shut down L.A.’s iconic Grove shopping mall for an “unforgettable, immersive retail experience” last year.
“Following the incredible success and excitement from our fans for our immersive experiences around the globe, this felt like the most organic next step to continue our growth and bring Netflix’s most beloved shows together in a completely new way,” said Greg Lombardo, Head of Live Experiences, Netflix. “Celebrating our fans and giving them the opportunity to put themselves in the world of the stories they love is at the heart of what we do, and we’re thrilled to bring this experience to life at The Grove.”
Netflix has been working hard to come up with other streams of revenue as subscriber numbers plateau. Movieguide® previously reported:
Netflix recently revealed their future plans and the innovations they hope will keep them as the most popular streaming service available.
The most notable change in the company came when Netflix announced they would be cracking down on password sharing in March of last year. This change came with the introduction of an ad-supported subscription tier, in an effort to provide a cheaper option for users who had previously been using someone else’s account. This crackdown has been tested by Netflix in multiple markets and is planned to be fully rolled out by June of this year.
Netflix also hopes to entice viewers by offering access to live events. The streaming site’s first experiments with this failed. A LOVE IS BLIND livestream didn’t open when clicked and a live-streamed Chris Rock Comedy Special crashed after millions of viewers joined, however, the company views this as an important category to invest in to continue to stand out from other streaming sites.
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