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Why Artificial Intelligence Won’t Replace Filmmakers

Art by Mohamed Nohassi via Unsplash

Why Artificial Intelligence Won’t Replace Filmmakers

By Movieguide® Contributor

While many in Hollywood are concerned that artificial intelligence will take over the entertainment industry, others believe the technology can never replace “human experience.”

Per Deadline, “AI became a hot topic in Hollywood last year, when both the Writers Guild of America (WGA) and SAG-AFTRA found themselves at odds with the studios on the topic. The unions both insisted on provisions in their film and TV contracts to protect members against the use of AI, which was one of several road blocks that would eventually prompt two simultaneous 100+ day strikes.”

Netflix CEO Ted Sarandos weighed on AI during an appearance on actor Rob Lowe’s podcast.

“I think that the creators who learn to use these tools better than everyone else are gonna win…not companies who create, but people who create,” Sarandos said.

However, he doesn’t believe AI would substitute for filmmakers since “it’s feasible that AI can replicate or imitate those things, but there’s something about the authenticity and the reality of human experience that people see, and they can also see when it’s inauthentic.”

Sarandos used one of Netflix’s biggest shows, SQUID GAME, as an example, crediting its success to its originality and genuineness.

“I think that people will try to use AI to do shortcuts for the human experience, and the truth is, there is no shortcut for the human experience,” he explained. “It would not be good for the business to have movies and films spit out of an AI. The relationship with that programming, with those stories, will not be intense, will not be personal, will not make you cry at night.”

Other moviemakers have explained why they believe the technology will impact entertainment less than some anticipate.

“I just don’t personally believe that a disembodied mind that’s just regurgitating what other embodied minds have said — about the life that they’ve had, about love, about lying, about fear, about mortality — I don’t believe that’s something that’s going to move an audience,” filmmaker James Cameron expressed.

Movieguide® previously reported on producer Ridley Scott’s perspective on AI:

THE MARTIAN producer Ridley Scott recently warned the entertainment industry about the dangers of artificial intelligence.

“We have to lock down AI. And I don’t know how you’re going to lock it down,” he told Rolling Stone. “They have these discussions in the government, ‘How are we going to lock down AI?’ …You’re never going to lock it down. Once it’s out, it’s out.”

“If I’m designing AI, I’m going to design a computer whose first job is to design another computer that’s cleverer than the first one,” he added. “And when they get together, then you’re in trouble, because then it can take over the whole electrical-monetary system in the world and switch it off. That’s your first disaster. It’s a technical hydrogen bomb. Think about what that would mean.”


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