By Michaela Gordoni
There’s been a 60% global increase in streamed Christian music over the last five years, and commentator Allie Beth Stuckey believes it’s because people are looking for meaning.
“I think it’s the increase in an interest in meaning and fulfillment and specifically Christianity in the satisfaction that Jesus Christ brings but also Christian artists are making really good music,” Stuckey said on FOX & FRIENDS.
“I went to a Forrest Frank concert with my husband and our oldest daughter, who is 6, and let me tell you, it’s not only that the Holy Spirit was present,” Stuckey continued. “There was a beautiful night of worship, but it was also genuinely a good experience. And so I’m just so thankful to see this collision of awesome talent and a desire to glorify God.”
Forrest Frank shared a video of Stuckey’s FOX & FRIENDS interview.
He asked, “Are we seeing the youth finally to Jesus? ✝️”
The CEO of Provident, Holly Zabka, a Sony subsidiary that focuses on Christian music, who has 25 years of experience in CCM, says this is the biggest moment the genre has ever had.
“This is the most exciting time to be in Christian music,” she said. “I don’t think we’ve ever been in this season of opportunity. What’s different is that we’re no longer waiting for listeners to come to us, we’re going to them.”
Related: Christian Music’s Popularity Grows, and This Worship Leader Explains Why
Average growth rate for most genres is 4%, but Christian music has more than doubled that this year with 8.9%, The Washington Times reported.
“The young people that I work with are looking for music they can connect with,” Shannan Baker, senior associate for contemporary worship programs at Baylor University, said. “Connection can happen through relating to an experience that is referenced in the lyrics or resonating with the truths of the song’s message.”
Zabka says Frank and Brandon Lake have huge followings because they use social media to reach people.
The Gospel Coalition says another reason for its rise is that artists are offering original content and aren’t afraid to produce sounds that are unexpected. Gone are the days when worship all sounded the same.
As online platforms grow in popularity, so does the opportunity for streaming and sharing. Christian music is more prominent across the globe than ever before. It’s growing in Brazil, South Africa, Indonesia, the Philippines, India and many other countries.
Listeners want music that gives them hope and speaks to their soul. No genre does that better than Christian music.
Read Next: Christian Music’s Popularity Skyrockets—This Is Why
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