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By Gavin Boyle
Since 2015, YouTube has promoted its popular content through the “Trending” tab. However, the platform will soon replace this feature with a number of charts highlighting the top content in a given genre.
“We’ll be removing the Trending page and Trending Now list, and moving forward you can find the most popular content in specific categories on YouTube Charts,” YouTube explained in a blogpost. “Today you can explore charts for Tending Music Videos, Weekly Top Podcast Shows, and Trending Movie Trailers. We’ll continue to add more content categories to charts over time. While we’re building more charts, the Gaming Explore page will still be your go-to for the Trending gaming videos.”
“Along with highlighting popular content in charts, we’ll keep showing viewers the videos that we think they’ll love through personalized recommendations,” the company continued. “This way, we can show a wider range of popular content that’s relevant, and it feels more natural to how viewers already find new videos. Viewers can still browse content that isn’t personalized in the Explore menu, on creator channels, and in their subscription feed.”
YouTube previously explained that it implemented this update in response to changes in internet culture as most trends now take place in specific communities, rather than across the internet. Additionally, trends are now often built by hundreds of videos, rather than a handful.
“[Today] trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before. Viewers increasingly learn about trends in different places across YouTube – from recommendations, and search suggestions to Shorts, comments and Communities,” the company said.
While the core of the website remains the same, YouTube has changed significantly in recent years as it has experienced a major burst in growth. Not only has it become the leading entertainment business in the TV sphere — accounting for 12.5% of all TV usage in May — but it has also captured a large share of the short-form video world as well. Recently, the company even expanded its offerings for short-form content creators, allowing them the same ad-revenue split as long-form content creators.
Meanwhile, the platform has also protected its creators from the emerging technologies of today by demonetizing AI-generated videos to encourage creators to continue to produce original content.
“In order to monetize as part of the YouTube Partner Program, YouTube has always required creators to upload ‘original’ and ‘authentic’ content. On July 15, 2025, Youtube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today,” the company wrote in a blog post.
At the same time, the company also enables its content creators through AI, providing them with access to Google’s Veo 3, a cutting-edge AI-generation tool which can create video and audio for creators to insert into their videos.
As YouTube continues its takeover of the entertainment industry, it continues to evolve to match its users needs.
Read Next: Why YouTube Wants in on the TV Business
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