"Wacky Battle for Breakfast"


What You Need To Know:

UNFROSTED is a quirky satire on Netflix. Set in the early 1960s, the story is a fictionalized account of the two big cereal companies in America, Kellogg’s and Post, locked in a battle to be the king of breakfast and trying to develop a fruit pastry for breakfast that doesn’t require milk. Both CEOs and their two right-hand men seek to create a new breakfast sensation. As the silly competition heats up, the story sometimes spirals out of control. Comedian Jerry Seinfeld directs UNFROSTED and co-wrote the script. He stars as the Kellogg’s CEO’s right-hand man. Seinfeld has assembled a star-studded cast of comical and dramatic actors and actresses.

UNFROSTED has some good laughs. However, the movie often descends into rude and wacky, off-putting attempts at humor. Some of the satirical comedy is rather lame. The funniest bit is perhaps the milkman cartel that acts like the Mafia. The movie’s Romantic, nostalgic worldview has a mixed attitude toward religion. UNFROSTED also contains more than 20 obscenities and profanities, some comic violence and occasional lewd or rude humor. So, MOVIEGUIDE® advises extreme caution.


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Dominant Worldview and Other Worldview Content/Elements:
Strong Romantic, nostalgic worldview turns the history of an iconic 1960s breakfast pastry into an absurd satire that has some rude humor, with some jokes about religion, and woman makes a disparaging statement against Christian claymation programs, but move plays first part of the song “Spirit in the Sky” at the climactic moment toward the end, plus a politically correct homosexual joke where Chef Boy Ardee and the German inventor of sea monkeys create a live ravioli creature and later raise the creature as their son (becoming two dads);

Foul Language:
15 light obscenities (mostly “h” words with a few “d” words), four GD profanities, three or four light profanities, one “s” word during outtakes in the end credits (along with a few bleeped “f” words, a comical scene about cow flatulence, someone asks if something is a fart joke, a joke about a man defecating in the Kellogg’s headquarters building, and a man has a rolling massage machine for his rear end, and he calls it his “Rump Master” but a girl calls it his “butt machine”;

Lots of yelling and some slapstick shenanigans, man apparently dies in an explosion during a food experiment, child throws man from a car during end credits; man yells at a child that he will murder his family if he doesn’t answer him, woman hits man in eye with a rubber band, man gets electric shocked a bit when he tries to get a burnt pastry out of a toaster using some metal tongs, man’s female boss hits him with a typewriter when he suggests getting rid of all sugar in breakfast cereals to make healthy breakfasts, and a mob of mascots besieges the Kellogg’s building with light cartoonish comical violence;

Light sexual innuendoes, several crude sexual references including a president’s infidelity, and a reference to a homosexual relationship with two men acting as parents;

Upper male nudity in scenes where striking workers storm their company’s headquarters, and the leader has his shirt off (man looks like the weird shaman guy that went inside the Capitol Building on Jan. 6, 2021);

Alcohol Use:
Brief alcohol use in one or two scenes;

Smoking and/or Drug Use and Abuse:
Three people smoke cigars in one scene (woman chokes when she smokes), a test set in a family home shows two parent dummies and a toy smoking a cigarette, but there is no drug content; and,

Miscellaneous Immorality:
A man tells a child a completely absurd story about the origin of the Pop Tart, the milkman mafia kidnaps a cereal executive trying to invent a breakfast food eaten without milk, and characters lie and scheme to outwit each other.

More Detail:

In UNFROSTED, a quirky and wacky satire on Netflix directed by and starring Jerry Seinfeld, the two big cereal companies in America, Kellogg’s and Post, are locked in a battle to be the king of breakfast and want to find a new way to get families of the 1960s on the go in the morning. These American cereal giants will stop at nothing to outwit each other. Bob Cabana of Kellogg’s finds two children dumpster diving at the Post building. He realizes they are after a tasty “goo” discarded by Post’s engineers. Trying this “goo” with some pastry, Bob thinks it might be Kellogg’s golden ticket to the latest breakfast breakthrough. However, with tensions rising and time running out, can Kellogg’s claim the coveted prize of keeping Americans interested by thinking outside the bowl and spoon?

There are some funny moments in UNFROSTED. In the opening, Seinfeld pulls off a convincing Peter Falk and Fred Savage moment with his telling a 2020s child the “true story” of the Pop Tart. Hugh Grant’s disgruntled Tony the Tiger is quite humorous. Also, the nostalgia of a film focusing on a 1960s breakfast phenomena is a good draw.

However, although serving up a few good laughs, the movie often descends into quirky and rude attempts at humor. The descent into absurd satire that the characters Kellogg’s crew dives into is off-putting at times. Some innuendoes to President John F Kennedy’s infidelity and newsman Walter Cronkite’s sex life at home are at best in poor taste. Fiascos like the accidental comical creation of a sentient lump of dough that two men later decide to raise as their own child is as politically correct as it is depraved. Jerry Seinfeld’s satirical take on the comical shenanigans of his character and the story will be familiar to fans of his popular TV series, SEINFELD. Fellow comedians Jim Gaffigan, who plays Kellogg’s CEO and Bill Burr, who plays President Kennedy, are not as successful here. However, UNFROSTED has tons of cameos from other famous comic and dramatic actors. So, viewers are bound to find some jokes to like. One of the funniest ideas in the movie is that the milkman lobby is like a drug cartel that tries to threaten the cereal companies not to develop a breakfast food that doesn’t need milk. The problem with UNFROSTED is that there are few belly laughs. This is disappointing, especially when you consider the depth of talent in all the people that Jerry Seinfeld has assembled for UNFROSTED.

UNFROSTED has a Romantic, nostalgic worldview. It turns the 1960s into a quirky satire. In addition to some rude humor, the movie makes some jokes about religion. For example, the head of Quaker Oats is dressed like a Quaker and makes inauthentic statements like “Praise be.” Also, a main female character makes a disparaging statement against Christian claymation programs like Gumby and Pokey, although she doesn’t mention any by name. However, at the final climactic moment, the movie inserts the first part of Norman Greenbaum’s catchy song “Spirit in the Sky.”

UNFROSTED has more than 20 obscenities and profanities, including four strong profanities. It also has some light lewd inuendoes, comical violence and a politically correct homosexual joke about two men raising a sentient pasta creature they created in a lab as their own son. There are also some jokes about cow flatulence.

All in all, therefore, MOVIEGUIDE® advises extreme caution.

Quality: - Content: +1
Quality: - Content: +2