Barbie Girls: Greta Gerwig Joins Margot Robbie for New BARBIE Movie
By Movieguide® Staff
LITTLE WOMEN director Greta Gerwig has signed on to join actress Margot Robbie for Mattel’s upcoming BARBIE movie.
“It comes with a lot of baggage!” Robbie tells British Vogue. “And a lot of nostalgic connections. But with that come a lot of exciting ways to attack it. People generally hear ‘Barbie’ and think, ‘I know what that movie is going to be,’ and then they hear that Greta Gerwig is writing and directing it, and they’re like, ‘Oh, well, maybe I don’t…’”
Gerwig previously directed the 2019 version of LITTLE WOMEN, which was nominated for a Movieguide® Award.
Though Gerwig just officially joined the team, Robbie has been linked with the movie for nearly two years.
“I think it’s a great opportunity to put some positivity out in the world and a change to be aspirational for younger kids,” Robbie told Variety in 2019.
In addition to the BARBIE movie, Mattel has other movies and television programs in the works.
Movieguide® previously reported that Polly Pocket will come to the big screen with Lena Dunham and Lilly Collins.
According to Deadline, Mattel has several other projects in development include AMERICAN GIRL, BARBIE, BARNEY, HOT WHEELS, ROCK ‘EM SOCK ‘EM ROBOTS, THOMAS & FRIENDS, UNO, VIEWMASTER, and WISHBONE.
Movieguide® previously reported:
The family card game Uno will take the form of a television game show after toy company Mattel decided to team up with Propagate Content and LET’S MAKE A DEAL showrunner.
“Uno is the most popular game in the world and is a fixture in pop culture, making it the ideal franchise to build a reality game show” Adam Bonnett, executive producer, Mattel Television, said. “Ben [Silverman], Howard [T. Ownes], Greg [Lipstone] and John [Quinn] have deep expertise in unscripted content and are the perfect partners to help us transform Uno into a television series for the whole family.”
Ben Silverman, Howard T. Owens, and Greg Lipstone of Propagate, who produced Food Network’s CHOPPED and the survival show RUNNING WILD WITH BEAR GRYLLS, will produce alongside John Quinn, who is in charge of long-running daytime game show LET’S MAKE A DEAL.
Silverman and Owens said: “Uno is a beloved game that has been entertaining people worldwide for generations. We are excited to team with Mattel and John Quinn to translate the game for television, and think The Uno Gameshow will be perfect for family viewing.”
THE UNO GAME SHOW is one of several unscripted television shows in development from Mattel Television, the toy manufacturer’s production branch. Mattel Television is known for Netflix’s BARBIE PRINCESS ADVENTURE and the MASTERS OF THE UNIVERSE series.
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