By Gavin Boyle
Comcast announced it will expand its Xfinity StreamSaver Bundle, which is available for Xfinity TV and internet customers, to include Hulu, Disney+ and HBO Max.
“Xfinity and StreamStore puts customers in control – making it easy to mix, match, and manage the streaming services they actually want,” said Jon Gieselman, Comcast’s chief growth officer for connectivity and platforms. “Customers can use StreamStore to build a personalized collection of streaming products, while enjoying real savings.”
With the addition of the new platforms, customers will now be able to mix and match the streamers they subscribe to through the deal, receiving access to three, four or all five for prices as low as $18 per month.
Related: Is This the Future of Streaming?
The expansion of the StreamSaver program highlights just how much the streaming industry has changed in recent years. For example, ad-supported streaming platforms like Netflix used to never partake in bundle deals but are now happy to offer their service for a lower upfront cost. This shift in strategy became available because with ads, Netflix is compensated every time a subscriber uses the platform, rather than once a month when they pay their bill. Netflix’s ad-supported users now number over 70 million, and roughly half of the people who sign up for a new subscription choose to watch ads.
“As we celebrate two years since launching Netflix’s ads business, we continue to see positive momentum and growth across all areas of the business. We’re excited to now reach 70MM monthly active users globally and continue to see steady progress across all countries’ base member bases,” Netflix said in November of 2024.
Deals like the StreamStore are a win-win-win. Consumers receive access to platforms for a lower cost, streamers have a larger user base to collect ad revenue from and the third parties, like Comcast, are able to provide their users with an incentive to remain committed to their product.
“StreamSaver is a homerun for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine,” explained Dave Watson, President and CEO of Comcast Cable.
“The shift toward bundling content with broader consumer services reflects a larger trend in digital media — content alone is no longer enough,” John Mass, president of Content Partners, a firm investing in entertainment assets, added to the conversation.
Consumers have certainly noticed the rising costs of streaming over the past five years and are not shy to voice their complaints. It is encouraging that they have avenues to retain access to their favorite platforms while not paying full price for the service.
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