Comcast Reveals Prices for New TV Streaming Bundle
By Movieguide® Contributor
Comcast revealed the pricing for the Netflix, Peacock and Apple TV+ bundle it announced earlier this month.
Movieguide® reported on the bundle:
The bundle will “come at a vastly reduced price to anything in the market today,” Roberts added.
The goal of the bundle will be to “add value for consumers [and] at the same time take some of the dollars out of other people’s relationships and put them into our relationships.”
“As an add-on to Comcast Xfinity TV or broadband, the StreamSaver bundle will cost $15 per month — a discount of at least 35% compared with price of the services purchased separately. In addition, Comcast will offer Netflix and Apple TV+ to its Now TV streaming-only service, which has Peacock and 40 free, ad-supported streaming TV channels, for $30 per month (versus $20/month without them),” Variety explained.
“If you’re an existing customer, could be broadband, Xfinity TV, mobile, any form of packages of existing customers, you can get it for $15… Now we’re adding Netflix and Apple TV+ and that will be available for $30 (a month),” explained Dave Watson, President and CEO of Comcast Cable.
“StreamSaver is a homerun for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine,” he added.
“StreamSaver also reinforces the value of our broadband products, offering customers new ways to save money on streaming entertainment via the nation’s best and most reliable network in and out of the home,” Watson continued.
However, does the bundle really save customers money?
Relevant Magazine explains that “With streamers turning to a ‘cable 2.0 model,’ customers will now get sucked into tricky bundle subscriptions where you’ll be paying for a ton of content that you never engage, but don’t want to cancel because of the bundle savings. We’re essentially talking about unregulated cable, just over the internet.”
Movieguide® previously reported on other streaming bundles:
When it comes to 2024 streaming trends, it looks like it’s going to be the year of the bundle.
“The Charter-Disney deal was a sign of the times,” said Tim Nollen, a Macquarie analyst.
Nollen was referring to a deal made earlier this year between Disney and Charter Communications. The companies struggled to come to terms over licensing fees pertaining to NFL games…
Disney+ and Hulu are rolling out a combo streaming platform, while AppleTV+ and Paramount+ are supposedly in talks to create a bundle deal for subscribers.
Joe Earley, Disney’s president of direct-to-consumer, spoke about the partnership with Hulu, saying the goal for the bundle “is to inspire Disney+ and Hulu standalone subscribers to upgrade to the Bundle as well, once they see everything that can be accessed…”
This new era of bundling streaming services will mean lower prices for viewers, but it looks like studios and streamers are still working to figure out the best way to merge.
