By India McCarty
Disney CEO Josh D’Amaro just unveiled plans to make Disney+ the “immersive, interactive digital centerpiece of the company.”
“Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together,” D’Amaro said on a recent company quarterly earnings call.
He explained that Disney’s theme parks are “essentially the physical centerpiece of the company,” adding, “And similarly, we’re building Disney+ to serve as the immersive, interactive digital centerpiece of the company. And in the long term, what you’ll see is those pieces of the company become increasingly connected.”
“I think we have a real opportunity to deepen our direct relationships with our fans, and we can do this by creating a much more connected Disney experience. And we’ll do that across streaming and sports and games and experiences, and we’ll put Disney+ right at the middle, playing an increasingly central role,” D’Amaro said. “It’ll be a more connected fan experience, and we’ll use technology as an accelerant.”
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Josh D’Amaro Says Disney+ Will Be The “Centerpiece” Of An “Immersive, Interactive” Digital Future https://t.co/JXlGDugkbC
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D’Amaro, who took over the CEO role earlier this year after Bob Iger stepped down, made similar comments at Disney’s 2026 shareholders meeting.
“Disney+ will continue to evolve beyond a traditional streaming service to become the digital centerpiece of our company: a portal that connects our stories, experiences, games, films and more in entirely new ways,” he said, pointing to the company’s partnership with Hulu and their efforts to “bring Disney+ and Hulu into a unified experience later this year,” which he predicted will “drive even more value for subscribers and for our business.”
Another way D’Amaro is revamping Disney’s streamer? The introduction of vertical videos, which began rolling out in March, as well as featuring videos made by outside content creators that focus on Disney IP, like LILO & STITCH or PREDATOR.
“It’s an area we’re focused on because we have deeply committed fans who love our brands and our franchises and characters, and they want to engage with them in this new way,” D’Amaro said on the earnings call, per The Hollywood Reporter. “And this is specifically important when we think about Gen Alpha, obviously, the newest generation of Disney fans.”
He added, “We’re going to continue to advance that work in the months ahead, we’re also really focused on making sure that our IP shows up in relevant ways across social platforms.”
D’Amaro’s latest comments are proof of his commitment to making Disney+ a major competitor in the streaming wars — as well as a rival to short-form video apps like TikTok and Instagram.
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