By Kayla DeKraker
Netflix’s latest endeavor will take you out of your living room and into the world of fan-favorite shows.
Called “Netflix House,” the new attraction will feature immersive experiences based around popular Netflix shows.
“At Netflix House, you can explore immersive experiences that take you inside the story, grab a meal inspired by our shows and movies at NETFLIX BITES, or stop by our shop to bring your favorite character home (in t-shirt form),” the Netflix House website describes.
The first locations to open will be Philadelphia and Dallas this year, with a Las Vegas location coming in 2027. Each venue will feature over 100,000-square-feet of space that will immerse visitors in shows such as STRANGER THINGS, WEDNESDAY, BRIDGERTON and SQUID GAME.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years,” said Marian Lee, Netflix’s Chief Marketing Officer in a press release.
It has been confirmed that the “Stranger Things: Escape the Dark” and “Squid Game: Survive the Trials” experiences will be at the Dallas location.
“Wednesday: Eve of the Outcasts” and “One Piece: Quest for the Devil Fruit” will be available at the Philadelphia location.
MSN reported that “Both locations will also feature experiences tied to MONEY HEIST, KNIVES OUT, LOVE IS BLIND, BIG MOUTH and FLOOR IS LAVA.”
All locations will update themes to stay current with the most popular shows. Sabryna Phillips Oliver said in a press release that locations will be “updated regularly giving fans a different adventure every time they visit.”
“Home sweet HOUSE ❤️” Netflix House celebrated on Instagram. “You’re invited to taste, shop, and explore your favorite stories – and this time, YOU’RE the main character.”
People in the comment section expressed their excitement for the new attraction.
Related: How Did Netflix Win the Streaming Wars?
“FINALLY GET TO LIVE MY NETFLIX DREAMS,” one user said. Another person chimed in, “So I’ll meet you all there???”
This new experience is likely to be a win for Netflix, who is already a top streaming services. Nielsen’s “The Gauge” reveals that 7.5% of streaming occurs on Netflix, with only YouTube ahead of it at 12.5%.
Parents should be aware, though, that, so far, the shows Netflix plans to bring to Netflix House are not appropriate for kids. Hopefully the streamer will include more family-oriented experiences in the future.
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