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Meta’s Oversight Board to Evaluate Company’s Response to Deepfake Porn
By Movieguide® Contributor
Meta’s Oversight Board is conducting an investigation to evaluate how the company’s social media sites are responding to AI-generated porn.
The investigation will reveal insights into the magnitude of this issue as well as evaluate if the response has been equal across all groups worldwide.
“Deepfake pornography is a growing cause of gender-based harassment online and is increasingly used to target, silence and intimidate women – both on and offline,” said Meta Oversight Board Co-Chair Helle Thorning-Schmidt.
“We know that Meta is quicker and more effective at moderating content in some markets and languages than others,” she continued. “By taking one case from the US and one from India, we want to look at whether Meta is protecting all women globally in a fair way.”
The two cases being considered revolve around public figures having AI-generated pornographic images created and shared without their consent and Meta’s response.
In the India case, an AI-generated nude image resembling a public figure from India was shared on Instagram. After the image went up, the public figure contacted Instagram to remove the image, which was being shared without her consent. The complaint was closed by Instagram 48 hours after it had been filed without any review or action.
The public figure then filed another complaint, which was closed again after 48 hours with no change in response.
The Oversight Board is comparing this with a similar U.S. case. In this case, an AI-generated image resembling an American public figure being groped was shared within a Facebook group. The photo was removed for violating Meta’s bullying and harassment guidelines and was added to a library of images to be instantly removed from the site if they were to reappear.
The company has claimed that these different responses were due to a mistake rather than a bias against the Indian public figure.
The Oversight Board is also currently receiving public comments about deepfake porn to better understand the scope of the issue and how it is impacting Meta’s users.
Movieguide® previously reported on deepfake porn:
Explicit deepfakes of pop star Taylor Swift have been circulating the internet, calling attention to the dangers of deepfake pornography.
The Guardian defines a deepfake as “The 21st century’s answer to Photoshopping, deepfakes use a form of artificial intelligence called deep learning to make images of fake events, hence the name deepfake.”
The false, sexually explicit images of Swift went viral on X, formerly Twitter, last week, garnering over 27 million views and 260,000 likes within a span of 19 hours, per NBC.
X blocked her name from its search engine.
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