Peacock Announces New Features for Summer Olympics
By Movieguide® Contributor
NBCUniversal will add some new features to Peacock for Summer Olympics fans.
“New features of note are Live Actions and Discovery Multiview, which is aimed at helping viewers find and engage more deeply with Olympic programming,” Deadline reported.
“The former lets viewers select events during live and primetime coverage and create their own feed comprised of only the sports they are interested in seeing. During live coverage, viewers can either keep watching live or stay with ‘whip-around’ coverage. In the social media era, the time-tested whip-around approach has come under scrutiny given that results are often known, sapping coverage of drama,” Deadline said.
Peacock will cover over 5,000 hours of live footage at the game in Paris from July 26 to Aug. 11. NBCUniversal hopes the enhanced features draw more viewers to its platform.
“Discovery Multiview is designed to help viewers track a handful of the up to 40 simultaneous live events in a single frame,” Deadline said. “Up to four competitions in sports such as soccer, track & field and wrestling will be available within the same screen. YouTube TV and others have gained consumer traction with the concept in recent years, but Peacock will be the first standalone streaming app to offer a multi-view experience, NBCU says.”’
The multiview experience will be tested at select spring events.
Peacock will also have an Olympics hub with its own set of features, which Comcast listed:
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Spotlight of the biggest live events prominently displayed at the top of the screen when fans enter the Olympics hub.
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A “Browse by Sport” rail to allow fans to quickly find all live events, highlights and replays for their favorite competitions. Fans can easily jump between different sports hubs through connected navigation at the top of their screens.
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A new “Search by Star Athlete” feature, so fans can find live events or replays that include their favorite athletes, regardless of whether they are an individual competitor or part of a team sport. As in previous Olympics, fans can also search by sport, event and team, including country names and three-letter country codes.
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An enhanced Interactive Schedule, so fans can plan their Olympics viewing day-by-day, join events live, watch replays or add events to their “My Stuff” to watch later.
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Up-to-date Medal Standings sponsored by Delta for fans to keep track of every country competing in Paris.
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Peacock’s award-winning “Catch Up with Key Plays,” which allows fans to easily access key moments when joining an in-progress game or revisit their favorite plays, will now be available for basketball and golf, in addition to soccer.
Per NBC, Peacock President Kelly Cambell said that the features will be available for other live events after the games, too.
Movieguide® recently reported on Dolly Parton’s promotion of the Olympics:
Dolly Parton classifies herself as an Olympics super-fan, and this year, she covered Queen’s “We Are the Champions/We Will Rock You” to promote the 2024 Paris Olympics.
“I love the Olympics!” Parton shared. “I do my best to plan my schedule to watch as much of it as I possibly can. I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream, there are no losers in the Olympics as they have all spent a lifetime preparing but I celebrate with the ones that go away with the gold, silver and bronze medals.’”
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Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
