Pinterest Announces Live, Creator-Focused ‘Pinterest TV’
By Movieguide® Staff
The image sharing and social media app Pinterest recently announced a new project called Pinterest TV.
Pinterest TV includes several series of live, shoppable episodes that highlight the app’s most prominent creators, according to Variety.
Variety reported:
With Pinterest TV, creators can showcase and tag products to let users purchase them on the retailer’s site. Episodes air each weekday and will be recorded and available for users to watch on-demand. Beginning Nov. 8, episodes will air Monday-Friday at 3 p.m. PT/6 p.m. ET in the U.S. on the iOS version of the Pinterest app.
To view Pinterest TV episodes, users can click the TV icon in the upper left corner of the Pinterest app. In the livestreamed episodes, viewers can interact with hosts and ask questions via chat. And each Friday, products will drop in a live shopping setting where Pinterest users will be offered discounts from brands including Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices and Mented.
Some of the platform’s first episodes will feature fashion designer Christian Siriano, filmmaker Monica Suriyage, Olympic gold medalist Tom Delay, and comedian Robyn Schall.
In 2015, Pinterest launched “Buyable Pins,” which were replaced by “Product Pins” in 2018 as a part of its efforts to monetize its social media platform.
EMarketer reported that Pinterest boasted 12 million social buyers in 2020.
Former YouTube VP of content partnerships, Malik Ducard, recently joined Pinterest as its chief content officer who will lead the way in Pinterest’s creator content endeavors.
Pinterest joins several apps in pushing bite-sized content for users.
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