Pure Flix Merges With Great American Media to Focus on Family, Faith Content
By Movieguide® Staff
Pure Flix, which is Sony’s faith-based streaming platform, recently announced that it will combine forces with one of the fastest-growing networks in TV, Bill Abbott’s Great American Family.
“In a media environment where programming and distribution business models are in a constant state of flux, this agreement provides a rare opportunity to maximize our potential with the expertise, market knowledge and content creation capabilities of a world class partner like Sony Pictures,” Abbott said in a statement.
“Family-friendly entertainment remains an important segment of the industry, and merging these two entities will create the greatest opportunity to achieve more scale for Pure Flix as it continues to build its subscriber base,” Ravi Ahuja, chairman of global television studios and corporate development for Sony Pictures, added.
Movieguide® previously reported on Sony’s acquisition of Pure Flix:
Sony’s Affirm division is set to acquire Pure Flix’s streaming video on demand service today.
“Pure Flix is a natural fit with our AFFIRM brand, which is known for its high quality, uplifting, inspirational content,” said Keith Le Goy, President, Networks and Distribution, Sony Pictures Entertainment. “We love creating and sharing stories that are both impactful and entertaining, and the PureFlix service will enable us to do more of that every day. Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”
According to a release, AFFIRM Entertainment, Inc. will own 100% of the Pure Flix SVOD service, which provides inspirational movies and TV series to subscribers in the U.S. and Canada, pending regulatory and other approvals. The acquisition only applies to the streaming video on demand service.
“For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences,” said Michael Scott, CEO of Pure Flix. “We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with AFFIRM Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”
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