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Super Bowl Ads Brings in $800M for Fox
By Movieguide® Contributor
The Super Bowl and ads are synonymous, and this year was no different, as commercials raked in over $800 million in revenue for Fox Corp.
“The clear winners Sunday night were the Eagles, the NFL, and FOX,” said Lachlan Murdoch, Executive Chair and CEO of Fox Corporation. “Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever.”
This is a significant jump from when Fox last hosted the Super Bowl in 2023 when the company earned $650 million in gross ad revenue, according to Variety.
READ MORE: SUPER BOWL LIX HITS HISTORIC VIEWERSHIP RECORD
Fox Sports has some incredible highlights to celebrate including a record-setting average audience of 127.7 million viewers across FOX, FOX Deportes, Telemundo, Tubi and NFL digital properties as NFL fans tuned in to see the Philadelphia Eagles defeat the Kansas City Chiefs 40-22.
Tubi, which streamed the Super Bowl for free, had a peak of 15.5 million viewers “and a 13.6 million average minute audience,” Deadline reported.
According to Neilsen, game viewership peaked during the second quarter with 13.7 million viewers while pre-game coverage “averaged 23.4 million viewers from 1:00 PM ET to kick-off. It ranks as the best for a Super Bowl pregame starting at 1:00 PM on record. The pre-kick portion averaged 82.5 million viewers, up +9% over last year’s 75.8 million viewers.”
Kendrick Lamar’s halftime show drew a big crowd, too, averaging 33.5 million viewers across television and digital platforms. This is up 3% compared to last year’s performance.
READ MORE: EAGLES HEAD COACH PRAISES GOD FOR SUPER BOWL WIN: ‘GOD’S BLESSED US’
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