By India McCarty
A group of 18 Hollywood heavyweights has banded together to fight back against AI with a new organization, the Creators Coalition on AI.
“Recently, the tech industry has announced a rapid series of agreements that have deeply alarmed the creative community,” a statement on the CCAI website announced. “With generative AI evolving so quickly, creators need to come together, get on the same page, and leverage our collective power.”
The organization has been working “to reach broad alignment on a set of principles for responsibly implementing AI across the entertainment industry and creative communities.”
“This is not a full rejection of AI,” CCAI stressed. “The technology is here. This is a commitment to responsible, human-centered innovation. We believe humanity is creative enough to design a system that allows for the tech and creative industries to coordinate, collaborate, and flourish, but that will not happen by default. We must come together to redirect the current path and build a better system.”
Related: How Does Hollywood Really Feel About AI? It’s Complicated.
The group’s founding members include Oscar winners like EVERYTHING EVERYWHERE ALL AT ONCE filmmaker Daniel Kwan, producer Jonathan Wang, and CODA’s Sian Heder, as well as actors Natasha Lyonne and Joseph Gordon-Levitt.
Producer and former Academy president Janet Yang, filmmakers David Goyer and Paul Trillo, cinematographer Jim Geduldick, president and co-founder of National Association of Voice Actors Tim Friedlander, screenwriter Lynn Renee Maxcy, co-founder and former executive director of Humane Technology Randima Fernando, show runner, writer and creator Jac Schaeffer, director and producer Ted Tremper, Berggruen Institute president Dawn Nakagawa, and Nathalia Ramos, Alex Gardels and Nick Goddard of the Berggruen Institute’s Studio B round out the list of founders.
The CCAI’s founders are backed by a list of over 500 creatives, including Cate Blanchett, Rian Johnson, Amanda Seyfried, Aaron Sorkin, Dakota Johnson, and many others.
“We’ve felt a huge collective sigh of relief as we’ve announced ourself,” Wang told The Hollywood Reporter of CCAI’s launch. “There has been a grumbling discontent in our industry as we watch this technology proliferate rapidly. So just raising our hands and offering a path to collaborate has been a huge galvanizing moment.”
In a video posted to X, Gordon-Levitt discussed what inspired the founders of CCAI to come together.
“We’re all frankly facing the same threat, not from generative AI as a technology, but from the unethical business practices a lot of the big AI companies are guilty of,” he explained. “The idea is that through public pressure, through collective action, through potentially litigation and eventually legislation, creators actually have a lot of power if we come together.”
The formation of CCAI is more evidence that Hollywood is not willing to go down without a fight in the ongoing battle with AI.
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