By Kayla DeKraker
Despite being closed on Sunday, Chick-fil-A is once again the No. 1 fast food restaurant in America, it’s 11th consecutive year earning the title.
A press release by the American Customer Satisfaction Index announced that the famous chicken restaurant boasts at a customer satisfaction score of 83, although it experienced its slowest growth in 2024, growing only 5.4%. Panda Express and Starbucks tied for the No. 2 spot.
Chick-fil-A got its start in 1967 when S. Truett Cathy opened the first restaurant in Atlanta. His commitment to closing on Sundays started in 1946.
“He knew what it was like to work seven days a week in restaurants, so he saw the importance of letting his employees set aside one day to rest and worship if they choose,” Chick-fil-a explained. “That’s a practice we still uphold today.”
Glorifying God, stewarding His gifts and positively impacting those who come in contact with it are at the core of the fast food spot’s mission.
“We just want to be an extension of [God’s] love for others,” Trudy Cathy White, Truett’s daughter, said previously.
If you’ve ever been to a Chick-fil-A, you likely noticed the employees’ cheerful “my pleasure.” That’s not an accident. Truett wanted to create a hospitable environment for all his patrons.
“One day when Truett was staying at a hotel, an employee responded to his thanks with a sincere ‘my pleasure.’ The memory of that interaction, and the way it made Truett feel, stayed with him. Returning home, he encouraged his team to respond with ‘my pleasure’ whenever a customer said thank you. It’s something we still do to this day,” Chick-fil-A explained.
Chick-fil-A continues to find new ways to stay popular and reach more customers. Most recently, they announced the release of their new app called the “Chick-fil-A Play App,” which includes games, podcasts, recipes and TV shows. It launched last year.
“We’ve been paying attention to some research and conversations we’ve had with families that are our customers, and insights bubbled up that content and games are both adjacent to mealtime,” explained Dustin Britt, Chick-fil-A’s executive director of brand strategy, entertainment and media.
He added, “Our belief is, as we add value to their experience, then we’re giving them a reason to want to enjoy more Chick-fil-A with us.”
Next year’s restaurant report may reflect how the new venture into entertainment helps the company grow. Until then, we can enjoy the restaurant’s high-quality service and “eat mor chikin.”
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