Disney+ Nixes 7-Day Free Trial Ahead of HAMILTON Release
By Allyson Vannatta, Senior Writer
Disney+ no longer offers free trials before purchasing a subscription.
This decision comes right before Disney+ is set to premiere the hit Broadway musical HAMILTON on July 3.
A rep for the company said in a statement, “We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus. The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own.”
Disney+ costs $6.99 a month in the U.S. or $69.99 a year.
As of May, the streaming service that’s home to Pixar, Marvel and Star Wars, reported 54.5 million subscribers.
This move by Disney shows the company believes it has more than enough to offer perspective subscribers without them needing a trial period.
Other streaming services, like Hulu and Netflix, offer 30-day or one-month free trials before users decide if they want to go all-in with a subscription.
The free-trial suspension announcement came alongside new advertising information about Disney-owned Hulu.
On Monday, the media giant detailed new offerings for brands that want to market their products or services on Disney streaming platforms. These offers include measurement tools that will be unified across all Disney owned streaming services.
It’s called Disney Hulu XP.
Hulu president Kelly Campbell said,
“Streaming is leading one of the most profound consumer behavior shifts in history. For advertisers, streaming TV is no longer a ‘nice-to-have’ or ‘a place to test and learn.’ It’s a must have, and it will redefine advertising in the same way that search did twenty years ago. Hulu is proven in this space and was made for this very moment: we have the experience, the storytelling, the data and the scale to put television budgets to work, help brands connect authentically with audiences and drive results.”
Disney Hulu XP will be available starting October 1 and lets “Marketers buy across the full Disney portfolio.”
According to Deadline, Hulu recently introduced a new ad format called GatewayGo. The format merges traditional ads with “New prompts designed to increase the bond between viewers and brands.”
Nielsen Media Impact will also be included in the new offer in an effort to promote “transparency.”