Disney, Spotify, TikTok Made AI Advances
By Movieguide® Contributor
Streamers like Disney, Spotify and TikTok are revealing how they plan to implement artificial intelligence into their platforms.
“We talk a lot about our streaming platform today, and I think you will see a transition to an immersive platform where streaming will underpin the basic core of the reason people come there,” Rita Ferro, Disney president of global advertising, said when asked if Disney will “look and feel” different because of AI.
“But you’ll also think about how you interact on your social platforms, how gamification comes into that shopping experience all within one advertising experience,” she added.
She continued, “I use the example of sports because it’s easiest, and as we reimagine and we further digitize our sports business, we’ve talked a lot about ESPN flagship in the last couple of months. But you can imagine a world where a sports fan will come to ESPN and they’ll be able to do everything in one platform. [With] their sports betting opportunity through ESPN Bet, they’ll be able to create their fantasy experience there. They’ll be able to do shopping, interactivity, simulcast, watch, short form, and share content.”
Movieguide® previously reported that Disney CEO Bob Iger believes people should embrace AI:
“Walt Disney himself was a big believer in using technology in the early days to tell better stories. And he thought that technology in the hands of a great storyteller was unbelievably powerful… “Don’t fixate on its ability to be disruptive — fixate on [tech’s] ability to make us better and tell better stories. Not only better stories, but to reach more people.”
Lee Brown, Spotify’s global head of advertising, has a positive outlook on the use of AI, calling it “a great complement. I think it enables you to scale creativity.”
The tech is already making an impact on the music streaming service. Earlier this year, Spotify launched its “AI Playlist,” which is currently available to users in the UK and Australia.
“…creating a new playlist with AI Playlist is as simple as typing a unique prompt into the chat. Looking for ‘an indie folk playlist to give my brain a big warm hug,’ ‘relaxing music to tide me over during allergy season,’ or ‘a playlist that makes me feel like the main character’? AI Playlist has you covered,” Spotify said in April. This feature joins the platform’s AI DJ and Daylist, other AI-powered features.
TikTok is also launching new AI tools.
“The social media app launched a digital avatar feature on Monday, which allows brands and creators to use generative AI avatars of real people in their content. Users can choose from pre-built avatars, which TikTok created using paid actors, or custom avatars, which use their own likeness to generate lifelike, multilingual, talking avatars,” Yahoo reported.
This is part of “TikTok Symphony, our new suite of creative solutions powered by generative AI.”
“TikTok Symphony is designed to elevate your content creation journey every step of the way. Blending human imagination with AI-powered efficiency, TikTok Symphony enables businesses of all sizes, creators, and agencies to level the playing field, boost productivity, and uncover valuable insights,” TikTok explained.
Movieguide® previously reported on TikTok’s use of AI:
TikTok appears to be working on a new text-to-speech product that would allow users to add their voice to a library of options for AI voice-overs.
The project was uncovered by a data miner who found lines of code referencing the project in the app’s newest update. The data miner was even able to get some of the functions to work, accessing a series of screens that summarized the product followed by four pages of terms and conditions.
“Create your voice with AI,” the introductory page reads. “Record yourself speaking and we’ll process that recording on TikTok, and use information about your voice to generate your AI voice.”
“TikTok claims that it can create an AI verison of your voice in just 10 seconds,” The SpAndroid wrote.
“Your AI voice will be private, and you can delete it at any time,” the page continued, addressing any concerns about the feature’s privacy.
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