By Kayla DeKraker
As Netflix steps beyond screens and into shopping malls, its not just asking you, “Are you still watching?” but also “Are you still shopping?”
The streaming giant announced new shopping venues in both Dallas and Philadelphia coming later this year. Titled “Netflix House,” the venues will open to the public in late 2025. The location in the King of Prussia Mall near Philadelphia will open Nov. 12, while the Galleria Dallas location will open Dec. 11.
“At Netflix House, you can explore immersive experiences that take you inside the story, grab a meal inspired by our shows and movies at Netflix Bites, or stop by our shop to bring your favorite character home (in t-shirt form),” the Netflix House website described.
The Philadelphia location will include two interactive experiences: “Wednesday: Eve of Outcasts” and “One Piece: Quest for the Devil Fruit.” The Dallas location will feature “Stranger Things: Escape the Dark” and “Squid Game: Survive the Trials.”
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Both Netflix House experiences will be open to the public, but individual activities will require tickets. The website explained, “Netflix House will be free to enter and explore. You can buy tickets to visit the different experiences inside Netflix House – purchase them online, or in-person. Ticket prices will vary depending on the experience – stay tuned for more details coming soon!”
The Houston Chronicle revealed that the experience will include arcade games inspired by popular Netflix shows.
“Part of Netflix House will be called Netflix RePLAY that will include ‘interactive and fresh takes on traditional arcade games that you can play with friends. Fans will join the action of favorite shows and films, such as “Floor is Lava,” “Love is Blind,” “Army of the Dead,” “Big Mouth,” and more,” the outlet reported.
Netflix posted a promotion video of the new attractions to Instagram, and people expressed their excitement in the comment section.
“We can’t wait!! Now to decide Philadelphia or Dallas???” one person said. Another user commented, “This is how Netflix begins to break into the amusement park industry…mark my words one day they will compete with Disney and Universal to theme park crowds.”
While Netflix doesn’t have any amusement park plans yet, their dominance over other streaming platforms continues.
According to the Nielsen’s The Gauge, Netflix continues to almost double Disney’s streaming views. For the month of July, Disney amassed 4.7% of streaming views while Netflix far surpassed them with 8.8%.
Ticket pre sales for Philadelphia’s Netflix House begin Oct. 17 and Nov. 18 for Dallas. A third location in Las Vegas will open in 2027.
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