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Parenting Influencers Must Pay Kids for Their Work

Photo from Askar Abayev via Pexels

Parenting Influencers Must Pay Kids for Their Work

By Movieguide® Contributor

A new law in Illinois has gone into effect which requires parenting influencers who include their children in their content to pay their kids for their work.

Per GOOD MORNING AMERICA, the new law “requires that children age 16 and under be compensated if, within a 30-day period, they are in at least 30% of a video or online content for which the adult, whether a parent or caregiver, is being paid. The person making the videos in which the child appears is responsible for setting aside gross earnings in a trust account for the child to receive at age 18.”

Governor J.B. Pritzker’s new law, S.B. 1782, “creates a private right of action for child influencers against their parents that featured them in videos and did not properly compensate them.”

Johanna Grange, a mom of two and co-founder of Oak Street Socialexplained that “an influencer with more than 1 million followers may earn upwards of $20,000 for one sponsored post, while a person with under 100,000 followers on a social media platform may still earn as much as $4,000 for one sponsored post.”

Grange and many others have been able to make a living off of social media content.

“Social media has become the premium for getting your brand out to a large audience,” she told GOOD MORNING AMERICA. “Once blogging and Instagram and YouTube took off, and now we have TikTok and so many more, people found it as a viable way to make either a side hustle or a full-time compensation.”

These moms see social media marketing as a way to help their family increase their income and give their children the opportunity to start earning money at a young age. Whether that be to save for college, a car or a house when they are older, many moms see the benefits of child compensation.

Another mom, Brooke Raybould, felt as if she struck gold because she got to be a full-time mom but also have fun creating content with her family.

“It kept me doing something in addition to motherhood that was fun for me and challenging and fueling that entrepreneurial spirit,” Raybould told GMA.

“It felt like I had like struck gold in some ways…because I can be home with my kids, share my natural life, do some work for a pretty condensed period throughout the day and make a decent living,” Raybould added. “It was basically like a dream for me.”

Movieguide® previously reported on parent influencers:

Social media influencers and “Mommy Bloggers” typically give followers a personal look into their lives and the lives of their children, yet a new trend has emerged.

The days of “sharenting” (oversharing about children on social media) are over, and respecting kids’ privacy is in.

“I literally think about it every single day,” Grant Khanbalinov, a TikTok personality with 3.2 million followers, recently told The Washington Post. “Why we were doing it for so long and what impact this is going to have on the kids as they get older.” His TikTok profile now reads, “No longer a kids show,” per the parenting app Tinybeans.

“I went from this average person, this nobody, to getting brand deals,” Khanbalinov said. “All this money is coming in. People are inviting us to places and noticing us and our kids on the street.”

It was all fun and games until Redditors accused him and his wife of exploiting his children. Khanbalinov shared with The Washington Post that his breaking point came when a family trip to Disney World had his children posing for pictures instead of enjoying the park. He decided to stop posting content about his little ones.


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