NFL Wild Card Game Broke This Prime Video Record
By Movieguide® Contributor
The Baltimore Ravens and Pittsburgh Steelers’ Prime Video AFC Wild Card game set a new record for the streamer.
“Prime Video’s first NFL playoff game attracted the most concurrent viewers ever to the service,” Prime Video Sports posted on X.
Deadline broke down the numbers.
“The game averaged 22.07M viewers, despite the Ravens’ early lead, to mark NFL on Prime’s best average audience to date, up nearly 5M from the previous record, which was December’s Packers-Lions audience of 17.29M,” the outlet reported. “Saturday’s audience peak was a 31% increase over the previous all-time peak of 18.87M during that same December 5 game.”
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Other networks garnered large viewership, though numbers were down from last year.
Fox scored “the biggest audience for the wild card round, bringing in 35.89 million viewers for its broadcast of the Philadelphia Eagles’ win over the Packers late Sunday afternoon. The game was down about 11 percent from the same window last year (40.16 million for the Packers and Dallas Cowboys, also on Fox),” according to The Hollywood Reporter.
Primetime Sunday with NBC Sports “averaged 29 million viewers (26.2 on the broadcast network and 2.8 million on streaming) for the Washington Commanders’ last-second win over the Tampa Bay Buccaneers. It too was down from last year, falling by 19 percent from 35.8 million viewers,” the outlet added.
The Ravens triumphed over the Steelers with a 28–14 win.
“Baltimore wasted no time seizing control and jumped out to a 21-0 lead before halftime,” Bleacher Report wrote. “Pittsburgh had no answers for the rushing attack of Jackson and Derrick Henry, and the latter finished the contest with 26 carries for 186 yards and two touchdowns in an overwhelmingly dominant performance.”
The Ravens will face the Buffalo Bills Jan. 19 on CBS and Paramount+. The game will “feature arguably the top two contenders for MVP in Jackson and Allen. Anything but a massive viewership number would be quite the surprise, especially since it is the Sunday night game and final contest of the Divisional Round.”
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