Release Dates Continue to Move to Accommodate Global Box Office Issues
By Allyson Vannatta, Staff Writer
As Coronavirus pandemonium continues to spread around the world, movie release dates are changing to accommodate the downward spiral of the global box office.
Movieguide® previously reported the new James Bond movie, NO TIME TO DIE, release was pushed back to November. Now, three more titles have been moved to try and mitigate potential losses at the box office.
PETER RABBIT 2: THE RUNAWAY, starring the voices of James Corden and Margot Robbie, was set to hit theaters a weekend before Easter on April 3 in the U.S., and March 27 in Europe. Now, audiences can expect to see the sequel on August 7 worldwide.
The live action/CGI highbred PETER RABBIT was a huge success in 2018 thanks to the global box office. International revenue brought in $246 million of the $351 million total, according to the Hollywood Reporter.
The Hollywood Reporter said the pushback comes from Sony believing PETER RABBIT 2 to be an “internationally driven title,” as much of the money poured in from the international box office for its predecessor.
Sony was also concerned with piracy issues and competing with Universal’s TROLLS WORLD TOUR, as that sequel was moved up a week to April 10.
TROLLS WORLD TOUR’s release date was moved many times, but finally landed on Aril 10, thanks to NO TIME TO DIE’s pushback.
STXFilms movie MY SPY was set to release this weekend, but has now been pushed back to April 17. According to Variety, the family flick was pushed back to take advantage of the open weekend thanks to TROLLS WORLD TOUR being moved to April 10.
Finally, at the 11th hour, Paramount pulled A QUIET PLACE PART II from its March 20 North American release date. The studio hasn’t given a new date for when the thriller will hit theaters.
According to the New York Times, the Coronavirus has infected over 800 people in the U.S. with 27 deaths.
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